Breaking news from Brand Republic - the royal engagement, RHS, John Lewis, Kleenex, Trading Places, EA, Microsoft, Revolution

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Hello! and Mirror lead way for 'once in a lifetime royal opportunity' by Katherine Levy 19 November 2010, 09:00AM Hello! and the Daily Mirror are among the first publications to ride the celebratory wave surrounding Prince William and Kate Middleton's engagement this week, with special edition publications. RHS calls pitch for repostioning brief by Anne Cassidy 19 November 2010, 11:45AM The Royal Horticultural Society, the gardening charity, is looking for an agency to help with its brand positioning. Industry leaders vote John Lewis as brand of the year by Daniel Farey-Jones 19 November 2010, 09:45AM John Lewis was voted the Marketing Society's brand of the year by 1,200 guests at the society's annual dinner last night. Kleenex launches winter campaign for Balsam range by Alex Brownsell 19 November 2010, 09:00AM Kleenex is targeting consumers during the winter months with a new campaign to promote its Balsam product. Trading Places: This week's people moves in advertising, marketing and media by Staff 19 November 2010, 09:12AM Engine and Dare announce senior management shake-ups while IPC names its new publisher, in this week's round-up of people moves in advertising, marketing and media. EA takes over VirginMedia.com for EA Sports Active 2 by Maisie McCabe 19 November 2010, 09:00AM Computer games manufacturer Electronic Arts has taken over VirginMedia.com to promote the launch of EA Sports Active 2 for the Wii, Kinect for Xbox 360 and PlayStation 3. Microsoft sponsor Advent on Absolute Radio by Maisie McCabe 19 November 2010, 09:00AM Microsoft is to sponsor the 'Absolute Radio Advent Calendar' and give away a different prize every day in the run-up to Christmas to promote its Office 2010 computer software. Revolution publishes vodka calendar to showcase online shop by Loulla-Mae Eleftheriou-Smith 18 November 2010, 05:26PM Revolution vodka bars, the bar chain, is launching a charity calendar to boost publicity for its new online shop. Adland The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added. View the map Intelligence The influence of celebrities on consumer decision making by James Powell 15 November 2010, 08:00AM While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals. Understanding why consumers read print media by Richard Morris 09 November 2010, 11:50AM Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers. Think BR What to do when a key event takes place in the middle of the night? MediaCom's Charlie Dundas looks at effective ways for brands targetting the Ashes. Read the article Also in the news Chris Evans to return to Channel 4 after 10 years by Maisie McCabe, 18 November 2010, 04:16PM Kinetic poaches CBS Outdoor's Yvonne Scullion by Maisie McCabe, 18 November 2010, 03:09PM Tourism body to seize 'unparalled chance' of royal wedding by Loulla-Mae Eleftheriou-Smith, 18 November 2010, 02:45PM Royal family refuses to rise to Ryanair ad bait by John Reynolds, 18 November 2010, 02:55PM Iris and M&C Saatchi triumph in CBS Outdoor Long Copy Challenge by Maisie McCabe, 18 November 2010, 11:30AM Latest Blog Entries Bitters are back Greg Taylor, 19 November 2010 Beatles For Sale. Mark Pearson, TDA, 19 November 2010 Galaxy chocolate makes me sick Hugh Salmon, 19 November 2010 Meals on wheels Greg Taylor, 18 November 2010 eModeration launches Facebook management service. Tia Fisher, 18 November 2010 I HATE the Royal Wedding Chris J Reed, 18 November 2010 Latest jobs Online Marketing Manager Recruiter Propel Salary £30000 per annum Location London Digital Group Account Director Recruiter Dynamic New Alliances Salary Up to £60K Location Digital Executive Recruiter The O2 Salary £28,000 - £30,000 per annum Location London Senior Project Manager Recruiter Direct Recruitment Salary £40 - 45k Location London Senior Social Media Analyst Recruiter The Blueprint Salary £35000 - £45000 per annum + OTE (basic circa 25k) Location London Senior Account Manager/Account Director Recruiter Source Salary £180.00 - £200.00 per day Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders