Friday, 26 November 2010

Breaking news from Brand Republic - Tesco, Portman Group, MySpace, NFL, Trading Places

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Tesco marketing chief expects 'biggest Christmas yet'
Tesco marketing chief expects 'biggest Christmas yet'
by Ed Owen
25 November 2010, 03:11PM
Tesco expects Christmas 2010 to be its biggest festive period yet, with the focus on family entertainment and trials of Argos-style catalogue shopping.
Portman Group rolls out responsible press drive
Portman Group rolls out responsible press drive
by Gemma Charles
25 November 2010, 04:30PM
The Portman Group, the drinks industry marketing watchdog, has launched a press campaign to raise awareness of the strict standards imposed on the alcohol industry by its code of practice.
MySpace sales chief rules out real-time ad trading
MySpace sales chief rules out real-time ad trading
by Daniel Farey-Jones
26 November 2010, 09:40AM
MySpace UK vice-president of sales Simon Daglish has pledged his properties will not trade inventory on real-time bidding ad exchanges.
Thomson Sport to sponsor NFL in UK
Thomson Sport to sponsor NFL in UK
by Sarah Shearman
26 November 2010, 09:00AM
Thomson Sport has signed a three year deal to become the official travel partner of the National Football League (NFL) in the UK.
Trading Places: This week's people moves in advertising, marketing and media
Trading Places: This week's people moves in advertising, marketing and media
by Katherine Levy
26 November 2010, 09:54AM
With high-profile departures from Channel 5 and eBay, and equally high-profile appointments at M&C Saatchi Group and McCann Erickson London, Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
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Intelligence
A year in media: Press facing big challenges next year
A year in media: Press facing big challenges next year
by Tim Howett
24 November 2010, 11:40AM
It will be a tough year for the national press in 2011, with growth not expected to exceed 2% according to Billetts, while magazines and supplements are set to see revenues fall 2%.
A year in media: Billetts forecasts modest growth for digital
A year in media: Billetts forecasts modest growth for digital
by Federica Aperio
25 November 2010, 08:00AM
Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts.
Think BR

Are big agencies failing to engage in local?

With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.

Read the article



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Also in the news
Ofgem launches investigation into profitable energy brands
by Alex Brownsell, 26 November 2010, 09:16AM
Internet pianist sensation greets plane arrivals for T-Mobile
by T-Mobile, 26 November 2010, 08:39AM
Latest Blog Entries
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