Latest news | | | | | | Panasonic is reviewing its £60m pan-European advertising account for its consumer electronics products as the company aims to strengthen its position against competitors such as LG and Sony. | | | | | | | Walker Media has poached MediaCom's head of strategic solutions Sean Healy to become its managing director in a restructure that also sees Simon Davis promoted to chief executive. | | | | | | | Kelly Williams, the sales director of Channel 5, is leaving the broadcaster and will be replaced by Nick Bampton. | | | | | | | Nokia has unveiled a newly formed marketing and communications set-up and appointed Jerri DeVardi to lead it as chief marketing officer. | | | | | | | Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011. | | | | | | | Opel, the General Motors-owned car manufacturer, has appointed the German-based agency Scholz & Friends to handle its pan-European advertising account. | | | | Adland |
| The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.
View the map | | | | Intelligence | | | | | | It will be a tough year for the national press in 2011, with growth not expected to exceed 2% according to Billetts, while magazines and supplements are set to see revenues fall 2%. | | | | | | | Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts. | | | | Think BR
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| Are big agencies failing to engage in local? With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.
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