Thursday, 25 November 2010

Breaking news from Brand Republic - Panasonic, Walker Media, Channel 5, Nokia, GroupM, Opel

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Panasonic calls £60m pan-European ad review
Panasonic calls £60m pan-European ad review
by Anne Cassidy
25 November 2010, 08:00AM
Panasonic is reviewing its £60m pan-European advertising account for its consumer electronics products as the company aims to strengthen its position against competitors such as LG and Sony.
Sean Healy joins Walker Media as Davis steps up to chief executive
Sean Healy joins Walker Media as Davis steps up to chief executive
by Jeremy Lee
25 November 2010, 08:00AM
Walker Media has poached MediaCom's head of strategic solutions Sean Healy to become its managing director in a restructure that also sees Simon Davis promoted to chief executive.
Nick Bampton joins Channel 5 to replace Kelly Williams
Nick Bampton joins Channel 5 to replace Kelly Williams
by Maisie McCabe
25 November 2010, 08:45AM
Kelly Williams, the sales director of Channel 5, is leaving the broadcaster and will be replaced by Nick Bampton.
Nokia appoints new chief marketing officer amid restructure
Nokia appoints new chief marketing officer amid restructure
by Arif Durrani
24 November 2010, 05:26PM
Nokia has unveiled a newly formed marketing and communications set-up and appointed Jerri DeVardi to lead it as chief marketing officer.
GroupM forecasts 7.7% growth for UK adspend in 2010
GroupM forecasts 7.7% growth for UK adspend in 2010
by Arif Durrani
25 November 2010, 09:50AM
Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011.
Opel appoint Scholz & Friends for Euro ads
Opel appoint Scholz & Friends for Euro ads
by Matt Williams
25 November 2010, 08:00AM
Opel, the General Motors-owned car manufacturer, has appointed the German-based agency Scholz & Friends to handle its pan-European advertising account.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
Intelligence
A year in media: Press facing big challenges next year
A year in media: Press facing big challenges next year
by Tim Howett
24 November 2010, 11:40AM
It will be a tough year for the national press in 2011, with growth not expected to exceed 2% according to Billetts, while magazines and supplements are set to see revenues fall 2%.
A year in media: Billetts forecasts modest growth for digital
A year in media: Billetts forecasts modest growth for digital
by Federica Aperio
25 November 2010, 08:00AM
Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts.
Think BR

Are big agencies failing to engage in local?

With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.

Read the article



Also in the news
Land Rover invests in long-term link with global rugby
by Ed Owen, 24 November 2010, 03:15PM
BSkyB appoints Jam for social media
by Maisie McCabe, 24 November 2010, 03:51PM
APA SUMMIT: Wired journalist tips rise of real-time marketing
by John Reynolds, 24 November 2010, 01:15PM
Post Office appoints Martin Moran as acting marketing chief
by Loulla-Mae Eleftheriou-Smith, 24 November 2010, 11:53AM
Commercial radio groups refuse to promote digital radio
by Maisie McCabe, 24 November 2010, 11:11AM
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