Monday, 8 November 2010

Marketing Daily - Samsung, BA, Warehouse/Oasis, Asos

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
Samsung backs mobile and Tab with marketing and content appointments
Ed Owen,
08 November 2010
 

Samsung has appointed former Unilever and Reckitt Benckiser marketer Batyr Bulat as...
Batyr Bulat: new marketing director of Samsung's mobile division
 
 
BA takes on budget airlines in new ad campaign
Ed Owen,
08 November 2010
 

British Airways has launched a frontal attack on budget airlines today with...
BA takes on budget airlines in new ad campaign
 
 
Warehouse and Oasis to combine for dual-branded stores
Loulla-Mae Eleftheriou-Smith,
08 November 2010
 

Aurora Fashions, owner of high-street retailers Warehouse and Oasis, is to open...
Oasis: owner Aurora Fashions plans dual store
 
 
Asos creates sale platforms for unlisted brands
Mark Banham,
08 November 2010
 

Online clothing retailer Asos is to launch two sales platforms for customers...
Asos: fashion site develops platforms for small boutiques
 
 
Amazon acquires e-commerce rival Quidsi
Sarah Shearman,
08 November 2010
 

Amazon has acquired rival e-commerce company Quidsi for around $540m (£334m), according...
Quidsi: acquired by Amazon
 
 
Tesco Direct launches dedicated mobile website
Ed Owen,
08 November 2010
 

Tesco Direct has launched its first mobile website, dedicated to non-food and...
Tesco: Christmas campaign starring Amanda Holden
 
 
 
Also in the News
 
American Express pitches philosophy in new TV ad
Daniel Farey-Jones,
08 November 2010
 
Vogue to launch iPad app
Katherine Levy,
05 November 2010
 
Internet Advertising Bureau starts hunt for senior operations hire
Mark Banham,
05 November 2010
 
InStyle augmented reality promotes new Vivienne Westwood fragrance
Katherine Levy,
08 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Why do so many people hate Twitter?
Graeme Crossley
 

I have not known another web service that generates such strength of feeling as Twitter does, particularly amongst non-users. Many...
 
 
The rise of ‘Horror Lite’ marketing
Giles Fitzgerald
 

  With news that a recent poster campaign for the movie The Last Exorcism has been banned by the...
 
 
The rules of modern travel
Ben Hughes
 

  I've been building up my business travel air miles lately. I had a trip to Singapore for the second...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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Marketing Manager, Stopgap
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