Wednesday 24 November 2010

Breaking news from Brand Republic - Rimmel, Future, social networking, Durex, Times paywall

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ASA bans 'misleading' Rimmel mascara ads featuring Jagger model
ASA bans 'misleading' Rimmel mascara ads featuring Jagger model
by Loulla-Mae Eleftheriou-Smith
24 November 2010, 08:30AM
A television ad and two print ads for a Rimmel London mascara have been banned by the Advertising Standards Authority (ASA) for misleading results with lash inserts.
Future UK profits drop 18% but US operations return to black
Future UK profits drop 18% but US operations return to black
by Katherine Levy
24 November 2010, 10:05AM
Future, the special interest publisher, has reported an 18% drop in UK profits for its full financial year, but achieved pre-tax profits of 51% after its US operation reversed losses.
Location, location, location: the new wave of social networking
Location, location, location: the new wave of social networking
by Alexandra Jardine
24 November 2010, 07:00AM
Thanks to the launch of Facebook Places, Foursquare and Google Latitude, location is becoming an essential element of social interaction. Alexandra Jardine reports on how advertisers can 'check in'
Durex ad offers Play-ful reason to stay indoors
Durex ad offers Play-ful reason to stay indoors
by Loulla-Mae Eleftheriou-Smith
24 November 2010, 09:10AM
Durex is backing its Play products with a new winter campaign, featuring the recently introduced "Love sex. Durex" slogan.
Do advertisers want to be in Times paywall club?
Do advertisers want to be in Times paywall club?
by Arif Durrani
23 November 2010, 03:02PM
It's been less than three weeks since News International offered the first hint as to the impact its online subscription strategy is having on sites for the Times and Sunday Times, and plenty of questions remain.
Famous Grouse marks 15 festive years
Famous Grouse marks 15 festive years
by Loulla-Mae Eleftheriou-Smith
24 November 2010, 08:48AM
The Famous Grouse, the Scotch whisky distributed by Maxxium UK, is returning with a new TV ad on Friday (26 November) in its 15th consecutive Christmas campaign.
Brand or bland?
Brand or bland?
by Nicola Clark
24 November 2010, 08:30AM
As the crucial Christmas trading season gets into full swing, standing out is vital. Here, we unveil the findings of exclusive research into the most exciting and the blandest retailers, writes Nicola Clark.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
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Intelligence
A year in media: Structural changes to impact TV in 2011
A year in media: Structural changes to impact TV in 2011
by Andy Smith
23 November 2010, 08:00AM
TV revenues will rise 3% in 2011, Billetts predicts, while in terms of audience growth, adult impacts are expected to be up just 1%
A year in media: Billetts looks to 2011
A year in media: Billetts looks to 2011
by Simon Cross
22 November 2010, 12:00PM
The story of 2011 is likely to be one of low revenue growth among TV, press and digital, forecasts Billetts, with all three sectors having critical issues to address.
Think BR

Are big agencies failing to engage in local?

With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.

Read the article



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Also in the news
Media chief Andrew Gowers exits BP as part of comms revamp
by Alec Mattinson, 24 November 2010, 08:50AM
Take That knocks Facebook off app chart summit
by Daniel Farey-Jones, 23 November 2010, 04:25PM
BT likely to offer free YouView boxes next year
by Maisie McCabe, 23 November 2010, 04:10PM
EBay adds price comparison scanner to drive e-commerce sales
by Sarah Shearman, 23 November 2010, 01:20PM
Everything Everywhere consolidates £90m media into Group M
by Ian Darby, 23 November 2010, 12:05PM
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