Friday, 12 November 2010

Breaking news from Brand Republic - Lufthansa, Christmas shopping, Tesco, Aegis, Carphone Warehouse, Trading Places

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Mindshare retains £70m global Lufthansa business
Mindshare retains £70m global Lufthansa business
by Arif Durrani
11 November 2010, 04:07PM
WPP's Mindshare has retained the estimated £70m media business for German airline Lufthansa, ending a protracted, multimarket five month pitch.
Retailers braced for disappointing Christmas
Retailers braced for disappointing Christmas
by Ed Owen
12 November 2010, 09:45AM
Retailers are braced for a dire Christmas, with only 14% of shoppers expecting to spend more than last year, in anticipation of a hike in VAT rates in the New Year.
Tesco sponsors Climate Week
Tesco sponsors Climate Week
by Ed Owen
12 November 2010, 08:18AM
Tesco has signed-up to be the headline sponsor of Climate Week, designed to raise awareness of global warming, which will take place between 21 and 27 March 2011.
Aegis warns of slowdown before year end
Aegis warns of slowdown before year end
by Mark Banham
12 November 2010, 09:11AM
Aegis Group, owner of media agencies Carat and Vizeum and research company Synovate, has warned it expects a "moderation in organic revenue growth" rate in the fourth quarter, despite almost double-digit growth in the last quarter.
Carphone Warehouse puts Colin into Christmas
Carphone Warehouse puts Colin into Christmas
by Sara Kimberley
12 November 2010, 09:21AM
The Carphone Warehouse is introducing a new Christmas brand mascot, Colin the Mouse, into its festive campaign.
Trading Places: This week's people moves in advertising, marketing and media
Trading Places: This week's people moves in advertising, marketing and media
by Staff
12 November 2010, 09:10AM
Changes continue apace at Iris, BBH boosts its creative team and McDonald's flips role of its global branding chief, in this week's round-up of people moves in advertising, marketing and media.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
Intelligence
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Video-on-demand hits the mainstream
Video-on-demand hits the mainstream
by UM London
05 November 2010, 08:00AM
New research from UM London shows that VoD is moving away from its niche origins and in the process becoming a more social and interactive platform.
Think BR

Anit-social media: Dave Bedwood on how Froggy's ruined career explains why social isn't always the best option

Read the article



Also in the news
Can Simon Kelner steer The Independent back to black?
by Harriet Dennys, 11 November 2010, 11:15AM
Dr Oetker sells Onken yoghurt and scales back UK operations
by Daniel Farey-Jones, 11 November 2010, 05:10PM
Darth Vader stars in ad for Japanese phone brand
by Staff, 11 November 2010, 02:36PM
Online retail marketplace prepares £2m marketing push
by Ed Owen, 11 November 2010, 02:45PM
Latest Blog Entries
Customizing Converse
Greg Taylor, 12 November 2010
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Hugh Salmon, 12 November 2010
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