Wednesday, 10 November 2010

Breaking news from Brand Republic - Nivea, ITV, Powerade Zero, iPad, W+K, Kiss 100, WPP, BR Video

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Latest news
Watchdog bans Nivea Visage Anti-Wrinkle's 'feel younger' ad
Watchdog bans Nivea Visage Anti-Wrinkle's 'feel younger' ad
by Mark Banham
10 November 2010, 12:01AM
A Beiersdorf UK ad that claimed one its Nivea Visage Anti-Wrinkle products made a large percentage of women feel younger has been banned by the advertising watchdog.
Restrictions on ITV should stay, say Channel 4 and 5
Restrictions on ITV should stay, say Channel 4 and 5
by Maisie McCabe
09 November 2010, 10:00PM
Advertisers will be negatively affected if there are no restrictions around how ITV sells its airtime, representatives from Channel 4 and 5 stressed in the House of Lords today.
Powerade Zero in Virgin Active tie-in
Powerade Zero in Virgin Active tie-in
by Ed Owen
10 November 2010, 08:15AM
Virgin Active is launching a tie-up with Coca-Cola sports drink Powerade Zero, for a series of four "fast classes", one designed by heptathlete Jessica Ennis.
'Electricity in the newsroom': the rise and rise of the iPad
'Electricity in the newsroom': the rise and rise of the iPad
by Alexandra Jardine
09 November 2010, 05:10PM
The iPad has brought the greatest excitement to the media industry since the dotcom boom. Alexandra Jardine reports how newspaper and magazine publishers are swelling audiences and ad revenue through launching apps on the revolutionary new platform
The most successful newspaper and magazine iPad apps
The most successful newspaper and magazine iPad apps
by Alexandra Jardine
09 November 2010, 05:00PM
Media Week rounds up the most popular free and paid-for iPad apps from the Apple App Store
Wieden + Kennedy enters burgeoning Brazilian market
Wieden + Kennedy enters burgeoning Brazilian market
by Mark Banham
10 November 2010, 09:30AM
Wieden + Kennedy has moved with the zeitgeist in opening a new office in Brazil, South America's red-hot advertising market.
Kiss 100 to kick off Christmas listener campaign
Kiss 100 to kick off Christmas listener campaign
by Mark Banham
10 November 2010, 09:21AM
Bauer station Kiss 100 is to launch what it calls its "biggest on-air campaign of the year" to encourage listeners to tune in to the dance-oriented station over the festive period.
WPP acquires data marketing business I-Behaviour
WPP acquires data marketing business I-Behaviour
by Sarah Shearman
10 November 2010, 09:45AM
WPP has acquired US data marketing business I-Behaviour Inc through KPM Group, part of its Wunderman network, as it looks to increase its investment in digital knowledge-based marketing solutions.
BR Video: Is Burger King or McDonald's the home of value and quality?
BR Video: Is Burger King or McDonald's the home of value and quality?
by Daniel Farey-Jones
10 November 2010, 09:20AM
With the news that Burger King is to launch its first "value" menu, we asked the public to tell us who offered the best value and quality, BK or McDonald's?
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Video-on-demand hits the mainstream
Video-on-demand hits the mainstream
by UM London
05 November 2010, 08:00AM
New research from UM London shows that VoD is moving away from its niche origins and in the process becoming a more social and interactive platform.
Think BR

Anit-social media: Dave Bedwood on how Froggy's ruined career explains why social isn't always the best option

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Also in the news
Advertising Association attacks Government's 'Ad Council' plan
by Daniel Farey-Jones, 09 November 2010, 01:20PM
Cosmo to launch Cosmosutra Ann Summers range
by John Reynolds, 09 November 2010, 04:10PM
Can you draw the internet? No pressure
by Staff, 09 November 2010, 02:15PM
O2 climbs BR app chart
by Daniel Farey-Jones, 09 November 2010, 04:50PM
MTV and Diesel team up to create idents and t-shirts
by Maisie McCabe, 09 November 2010, 04:00PM
Guardian rolls out home-delivery service
by John Reynolds, 09 November 2010, 12:30PM
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