Marketing Daily - COI, Molson Coors, Christmas shopping, Maggi

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View in web browser View text-only version   Breaking news from Marketing November 2010   Latest News   Whitehall 'Ad Council' lined up to replace COI Gemma Charles, 09 November 2010   The Cabinet Office is drawing up controversial plans to launch a new...     Advertising Association attacks Government's 'Ad Council' plan Daniel Farey-Jones, 09 November 2010   The Advertising Association has criticised controversial plans from the Cabinet Office that...     Molson Coors reveals strategic shift for 2011 Gemma Charles, 09 November 2010   Molson Coors plans to relaunch its C2 brand next year after the...     New Year VAT rise sparks bumper festive ad blitz Nicola Clark, 09 November 2010   Britain's biggest retailers are investing in a festive advertising onslaught ahead of...     Nestlé takes on Unilever's Knorr by boosting Maggi in the UK John Reynolds, 09 November 2010   Nestlé is expanding one of its biggest global brands into the UK...     McDonald's switches Easterbrook out of global brand role John Reynolds, 09 November 2010   McDonald's has U-turned on its decision to appoint former UK chief executive...     Linda McCartney ends 15-year TV Gap Loulla-Mae Eleftheriou-Smith, 09 November 2010   Linda McCartney Foods, the meat-free food brand owned by the Hain Celestial...     Thomas Cook boosts digital strategy with Mullock hire Sarah Shearman, 09 November 2010   Thomas Cook is boosting its ecommerce offering as it looks to become...     Brylcreem embarks on Ashes marketing drive Loulla-Mae Eleftheriou-Smith, 09 November 2010   Brylcreem has launched a limited-edition cricket-themed pack to coincide with the start...       Also in the News   Government marketers urged to prove worth Gemma Charles, 09 November 2010   Brands to get social media lessons from ISBA and IAB Mark Banham, 09 November 2010   BHF targets women for first time with healthy heart messages Ed Owen, 09 November 2010   BBC Worldwide in global nature push Ed Owen, 09 November 2010   MTV and Diesel team up to create idents and t-shirts Maisie McCabe, 09 November 2010   Brit Awards overhauled for first time in 30 years Staff, 08 November 2010   Royal Mail plan to raise business mail prices clears first hurdle Daniel Farey-Jones, 08 November 2010   Alan Partridge makes digital debut with Foster's Gemma Charles, 05 November 2010       Blogs & Forums   Latest Blog Entries   Channel 4 pulls something unexpected out of its Chatham Pocket Jeremy Lee   Just when I'd almost given up on Channel 4's ability to provide any element of surprise, it shows a series...     The future is digital, but less profitably? Bob Willott   Hidden amongst the small print of financial announcements from various agencies in the last couple of weeks were a number...     Why do so many people hate Twitter? Graeme Crossley   I have not known another web service that generates such strength of feeling as Twitter does, particularly amongst non-users. 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