Friday, 19 November 2010

Global Bulletin from Brand Republic - World II, Coca-Cola, MasterCard, BNP Paribas, The Daily, GM, Reckitt Benckiser, the royal wedding

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Global bulletin
Latest news
Chinese ad charged for 'Korean hate' in Korea
Chinese ad charged for 'Korean hate' in Korea
by Staff
18 November 2010, 12:28PM
BEIJING - A Chinese ad for an online game has caused controversy among Korean netizens for 'Korean hate'.
Coca-Cola launches NESTEA in India
Coca-Cola launches NESTEA in India
by Staff
18 November 2010, 12:23PM
MUMBAI - In a move to strengthen its presence in the beverages segment, Coca-Cola India has announced the introduction of the ready-to-drink iced tea brand NESTEA in the country.
OMD's Jankowski jumps ship to head MasterCard
OMD's Jankowski jumps ship to head MasterCard
by Benjamin Li
19 November 2010, 10:00AM
SHANGHAI - Ben Jankowski, the current Johnson & Johnson (J&J) global account lead at OMD, has resigned and will become the global media director of MasterCard early next year.
Banking giant BNP Paribas looks to boost brand overseas
Banking giant BNP Paribas looks to boost brand overseas
by Alex Brownsell
19 November 2010, 11:00AM
French banking giant BNP Paribas is to launch its first global corporate advertising campaign to raise awareness of the brand.
News Corp names its app newspaper 'The Daily'
News Corp names its app newspaper 'The Daily'
by Staff
17 November 2010, 11:22AM
NEW YORK - News Corporation is reported to have named its app-based newspaper The Daily, and is underwriting it with a $30m budget for the first year.
General Motors appoints G2 to Chevrolet European role
General Motors appoints G2 to Chevrolet European role
by Sara Kimberley
18 November 2010, 11:15AM
The General Motors-owned car marque Chevrolet has appointed WPP's G2 to handle its pan-European advertising business following a pitch.
Reckitt Benckiser fought recession with 8% lift in spend
Reckitt Benckiser fought recession with 8% lift in spend
by Ed Owen
18 November 2010, 01:00PM
Reckitt Benckiser raised its marketing spend by 8% through 2009 as the global company looked to maintain sales of its household, health and personal care brands throughout the recession.
Tourism body to seize 'unparalled chance' of royal wedding
Tourism body to seize 'unparalled chance' of royal wedding
by Loulla-Mae Eleftheriou-Smith
18 November 2010, 02:45PM
VisitBritain, the national tourism agency, has said it is "on the ball" after the royal engagement this week and is drawing up plans to use next year's wedding to sell Britain to the world.
Also in the news
Adobe calls pitch for pan-European agency
by Sara Kimberley, 18 November 2010, 11:30AM
Publicis staff show mastery of tweet nothings
by Daniel Farey-Jones, 16 November 2010, 11:27AM
Steve Forbes steps down as chief executive of Forbes Media
by John Reynolds, 17 November 2010, 11:00AM
Karlsson quits Mother NY for mystery job
by Daniel Farey-Jones, 16 November 2010, 10:40AM
Apple to cash in with Beatles digital box sets
by Staff, 16 November 2010, 04:05PM
Dutch ad agency launches no-frills mobile phone
by Ed Owen, 16 November 2010, 11:40AM
CMW lands global brief for Aviva's investment division
by Matt Williams, 18 November 2010, 12:05PM
The Economist launches free Apple iPad, iPhone and iPod Touch apps
by Katherine Levy, 19 November 2010, 10:28AM

From Singapore - Chris Reed on partnership marketing

I HATE the Royal Wedding

Starbucks & Yahoo: partnership marketing heaven or hell?

It's November.. it must be another religious public holiday for all in multicultural Singpaore

PARTNERSHIP MARKETING from around the world pt 4

Partnership Marketing examples from around the world pt 3

From Amsterdam - Kerrie Finch blogs from Holland

Employee 2.0 where are you?

Difficult clients - is it them or is it me?

Local or International?

"I'm sorry but- ..."

More chutzpah required - making your mark with International media External website


From Pakistan - Sabene Saigol blogs from Lahore

Brand Youth Pakistan
Sabene Saigol
27/10/2010
Advertising as entertainment
Sabene Saigol
12/10/2010
No sex please, we're Pakistani!
Sabene Saigol
04/10/2010
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