Tuesday 23 November 2010

Breaking news from Brand Republic - ITV, Kraft, Sony Ericsson, Digital Marketing Group, Virgin Media, Virgin Active

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Latest news
ITV lines up voting apps for highest-rated shows
ITV lines up voting apps for highest-rated shows
by Ed Owen
23 November 2010, 08:00AM
ITV is weighing up plans to bring back mobile voting for its most popular programmes three years after abandoning the premium-rate SMS strategy following a series of phone-in scandals.
Kraft instant to take on Starbucks Via
Kraft instant to take on Starbucks Via
by Gemma Charles
23 November 2010, 08:00AM
Kraft Foods is to launch a premium instant-coffee product under its Kenco brand, which will go head-to-head with Starbucks' Via Ready Brew.
Sony Ericsson loses top marketer Hoornik
Sony Ericsson loses top marketer Hoornik
by Ed Owen
23 November 2010, 08:00AM
Sony Ericsson's global marketing chief, Lennard Hoornik, has become the latest high-profile marketer to leave the company.
Digital Marketing Group profits drop 14%
Digital Marketing Group profits drop 14%
by Daniel Farey-Jones
23 November 2010, 09:16AM
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
Virgin Media mulls Wi-Fi network launch
Virgin Media mulls Wi-Fi network launch
by Sarah Shearman
23 November 2010, 09:50AM
Virgin Media, the pay-TV and broadband supplier, is "actively exploring" the possibilities of investing in a public Wi-Fi broadband network in the UK, challenging BT's Openzone offering.
Google to show Twitter ads in real-time search
Google to show Twitter ads in real-time search
by Sarah Shearman
23 November 2010, 08:00AM
Google has begun displaying Twitter's Promoted Tweets in its real-time search - the first time the internet giant has featured ads from another network in its listings.
Virgin Active signs up to sponsor London Triathlon
Virgin Active signs up to sponsor London Triathlon
by Loulla-Mae Eleftheriou-Smith
23 November 2010, 08:55AM
Virgin Active Health Clubs is to headline sponsor the annual London Triathlon tournament from July 2011.
Npower to sponsor ITV's coverage of the Ashes
Npower to sponsor ITV's coverage of the Ashes
by John Reynolds
23 November 2010, 09:34AM
Npower is to be the official broadcast sponsor of ITV's coverage of the Ashes cricket series, which starts in Australia on Thursday (25 November).
Kelly Brook fronts LG handset push
Kelly Brook fronts LG handset push
by Ed Owen
23 November 2010, 09:20AM
LG has signed actress and model Kelly Brook to be the face of the Optimus One smartphone.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
A year in media: Structural changes to impact TV in 2011
A year in media: Structural changes to impact TV in 2011
by Andy Smith
23 November 2010, 08:00AM
TV revenues will rise 3% in 2011, Billetts predicts, while in terms of audience growth, adult impacts are expected to be up just 1%
A year in media: Billetts looks to 2011
A year in media: Billetts looks to 2011
by Simon Cross
22 November 2010, 12:00PM
The story of 2011 is likely to be one of low revenue growth among TV, press and digital, forecasts Billetts, with all three sectors having critical issues to address.
Think BR

Are big agencies failing to engage in local?

With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.

Read the article



Also in the news
Spotify in the red as 2009 losses dwarf ad revenue
by Daniel Farey-Jones, 22 November 2010, 01:06PM
Brand group opposes government's plain packaging for cigarettes plan
by Daniel Farey-Jones, 22 November 2010, 02:25PM
Global Radio restructures sales team
by Maisie McCabe, 22 November 2010, 04:05PM
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