Thursday, 18 November 2010

Breaking news from Brand Republic - DoH, Martini, Dare, Carat, Leo Burnett, Yoplait, Sara Lee

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DoH calls pitch for new NHS helpline
DoH calls pitch for new NHS helpline
by Matt Williams
18 November 2010, 08:00AM
The Department of Health has kicked off the search for an agency to handle an advertising campaign promoting NHS 111, a new phone number for non-emergency healthcare services.
Agencies line up for Martini ad task
Agencies line up for Martini ad task
by Matt Williams
18 November 2010, 08:00AM
Bacardi-Martini, the global spirits company, is holding a pitch for the pan-European advertising for its Martini brand.
Dare unveils new management team following merger with MCBD
Dare unveils new management team following merger with MCBD
by Anne Cassidy
18 November 2010, 08:00AM
Dare, the Cossette-owned agency created by the merger of MCBD's 77 staff and Dare's 189, has announced its management line-up.
Carat wins Gold at Campaign Media Awards
Carat wins Gold at Campaign Media Awards
by Jeremy Lee
18 November 2010, 08:00AM
Carat's work for British Gas was named the Media Campaign of the Year at Wednesday night's Campaign Media Awards.
Leo Burnett appoints Justin Tindall as executive creative director
Leo Burnett appoints Justin Tindall as executive creative director
by Sara Kimberley
18 November 2010, 08:00AM
Leo Burnett has ended its long search for an executive creative director with the appointment of The Red Brick Road's creative partner Justin Tindall.
Lactalis makes bid for Yoplait
Lactalis makes bid for Yoplait
by John Reynolds
18 November 2010, 09:14AM
Lactalis, France's biggest cheesemaker, has made a bid for Yoplait, the French dairy company whose brands include Yop drinking yoghurt and Petit Filou, according to a report.
Unilever gets the go-ahead from EU to buy Sara Lee brands
Unilever gets the go-ahead from EU to buy Sara Lee brands
by Loulla-Mae Eleftheriou-Smith
17 November 2010, 04:11PM
Unilever has been given approval from the European Union to buy the personal care and European laundry arm of Sara Lee Corporation, in a €1.2bn deal.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
The influence of celebrities on consumer decision making
The influence of celebrities on consumer decision making
by James Powell
15 November 2010, 08:00AM
While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Think BR

What to do when a key event takes place in the middle of the night? MediaCom's Charlie Dundas looks at effective ways for brands targetting the Ashes.

Read the article



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Also in the news
Met Police launches tender for £20m media business
by Katherine Levy, 17 November 2010, 03:40PM
IPC's Meredith relieves Webster of ad duties
by Katherine Levy, 17 November 2010, 03:52PM
Media's secret societies: are you in?
by Suzy Bashford, 17 November 2010, 02:40PM
Danone debuts parental advice videos with Bauer
by John Reynolds, 17 November 2010, 01:30PM
AOL launches paid-for service tracking children's online activity
by Sarah Shearman, 17 November 2010, 02:09PM
Abercrombie & Fitch to launch 'cheeky' lingerie brand in UK
by Ed Owen, 17 November 2010, 12:25PM
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