Thursday, 11 November 2010

Campaign Daily Fix - COI, Dairy Crest, X-Factor, LG, Nivea

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Campaign Daily Fix
 
11 November 2010  
Latest News
Government ads: payment by results
Govt to green light payment by results for agencies
our parliamentary correspondent, 11 November 2010

Payment by results for agencies working on government campaigns is expected to be given the go-ahead by ministers next month as they seek big reforms of the Whitehall advertising regime.

 
Countrylife: Dairy Crest brand
Dairy Crest calls pitch for product launch
Matt Williams, 11 November 2010

Dairy Crest, the UK food and drink manufacturer, is approaching agencies regarding an advertising project ahead of the launch of a new product next year.

 
X-Factor's Wagner - advertising premium
ITV to charge £250,000 for X-Factor final ads
Maisie McCabe, 11 November 2010

ITV could rake in more than £25 million in ad revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at...

 
LG: search for a digital agency
LG Electronics in digital agency review
Matt Williams, 11 November 2010

LG Electronics, the multinational electronics manufacturer, is looking for an agency to join its global digital advertising roster.

 
Nivea: draftfcb lead agency
Draftfcb lands $700 million Nivea ad business
Sara Kimberley, 11 November 2010

Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draftfcb as the global lead agency on its estimated $700 million ad account.

 
 
Also in the News
RKCR and Lowe chiefs take Apprentices to the cleaners
Sara Kimberley, 11 November 2010
Agencies line up for Pussy Energy Drinks
Matt Williams, 11 November 2010
Andy Roberts takes global Mindshare role
Jeremy Lee, 11 November 2010
 
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Latest Work
VW 'last tango in Compton' by DDB UK
VW 'last tango in Compton' by DDB UK
10 November 2010

Two of the world's best tango dancers star in the new Volkswagen Polo ad by DDB UK.

 
E.On 'energy fit' by DKLW Lowe
E.ON 'energy fit' by DLKW Lowe
10 November 2010

E.ON has launched a campaign by DLKW Lowe to promote its new website eonenergyfit.com which provides personalised energy efficiency advice that allows users to enter detailed information on energy use.

 
Sony 'Christmas Carol' by True
Sony 'Christmas Carol' by True
10 November 2010

Sony has released an ad based on A Christmas Carol, starring Derek Jacobi, to promote its VAT back offer for the holiday season.

 
More Work
 
Blogs
Latest Blog Entries
X Factor voters provided £122m succour by Ofcom
Jeremy Lee

In the same week that the National Audit Office declared that it couldn't judge whether Ofcom provided value for money...

Have you seen this website?
Lolly and Nat

Perhaps you'll have seen this already but we thought it worth sharing. www.thefirstwebsitewithnohome.com It reminded us of an idea we had for...

PULL-THROUGH versus TRIAL
Dave Trott

I'm reading Patrick O'Brian's historical novels at present. This is a series of twenty books based on the Royal Navy...

Meet the king who doesn't like logos
Steve Henry

    You don't half meet some interesting people in this business. Just the other day, I was sitting in...

More Blogs
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