Monday, 8 November 2010

Digital AM - InStyle AR, Asos, Amazon, plus The Wall > Gap's location-based giveaway

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Latest news
InStyle augmented reality promotes new Vivienne Westwood fragrance
InStyle augmented reality promotes new Vivienne Westwood fragrance
by Katherine Levy
08 November 2010, 11:00AM
IPC's InStyle magazine has produced an augmented reality campaign promoting the new Vivienne Westwood perfume, Naughty Alice, from Coty Prestige, a division of fragrance giant Coty Inc.
Asos creates sale platforms for unlisted brands
Asos creates sale platforms for unlisted brands
by Mark Banham
08 November 2010, 10:05AM
Online clothing retailer Asos is to launch two sales platforms for customers and small boutiques to sell their own designs, and to highlight brands it does not sell.
Amazon acquires e-commerce rival Quidsi
Amazon acquires e-commerce rival Quidsi
by Sarah Shearman
08 November 2010, 09:56AM
Amazon has acquired rival e-commerce company Quidsi for around $540m (£334m), according to reports.
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