Thursday, 11 November 2010

DM Bulletin from Brand Republic - Government campaigns, Iris, WPP, Russell Investments, Hiscox

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Govt to green light payment by results for agencies
Govt to green light payment by results for agencies
by our parliamentary correspondent
11 November 2010, 08:00AM
Payment by results for agencies working on government campaigns is expected to be given the go-ahead by ministers next month as they seek big reforms of the Whitehall advertising regime.
Iris management in UK restructure
Iris management in UK restructure
by Sara Kimberley
11 November 2010, 11:00AM
Iris, the independent agency already going through an office closure and redundancy programme, has revealed further changes to its UK and international management teams.
WPP acquires data marketing business I-Behaviour
WPP acquires data marketing business I-Behaviour
by Sarah Shearman
10 November 2010, 09:45AM
WPP has acquired US data marketing business I-Behaviour Inc through KBM Group, part of its Wunderman network, as it looks to increase its investment in digital knowledge-based marketing solutions.
Kitcatt Nohr Alexander Shaw lands Russell Investments
Kitcatt Nohr Alexander Shaw lands Russell Investments
by Sara Kimberley
11 November 2010, 11:35AM
The global financial services company Russell Investments has appointed Kitcatt Nohr Alexander Shaw to handle its pan-European integrated advertising account.
Hiscox first to use location-based Wi-Fi ad platform
Hiscox first to use location-based Wi-Fi ad platform
by Daniel Farey-Jones
11 November 2010, 01:35PM
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
DMA shortlists five for Young Spark award
DMA shortlists five for Young Spark award
by Mark Banham
09 November 2010, 11:40AM
Five finalists, including Gemma Newton from Proximity London, have been selected to join the shortlist for the Direct Marketing Association's Young Spark new talent award.
Proximity wins pan-European brief for Johnson & Johnson
Proximity wins pan-European brief for Johnson & Johnson
by Sara Kimberley
11 November 2010, 11:25AM
Johnson & Johnson has appointed Proximity to handle its pan-European digital account for its baby range.
Europe floats warning labels on behaviourally targeted ads
Europe floats warning labels on behaviourally targeted ads
by Mark Banham
10 November 2010, 04:05PM
European Parliament (EU) members have hit out at online behavioural advertising, indicating that it could be a breach of consumers' privacy rights, and proposed a number of regulations.
Royal Mail plan to raise business mail prices clears first hurdle
Royal Mail plan to raise business mail prices clears first hurdle
by Daniel Farey-Jones
08 November 2010, 04:11PM
The postal regulator has given an initial green light to Royal Mail's request to raise business mail prices for one year and is proposing to give the company more freedom to compete in the bulk mail market.
DLG recruits ex-Acxiom sales director
DLG recruits ex-Acxiom sales director
by Daniel Farey-Jones
11 November 2010, 01:53PM
DLG has appointed Peter Lupa, a former sales director for Acxiom, as its sales director.
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