Thursday, 11 November 2010

Breaking news from Brand Republic - Government campaigns, Trinity Mirror, Nivea, Google, Dairy Crest, LG, ITV

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Govt to green light payment by results for agencies
Govt to green light payment by results for agencies
by our parliamentary correspondent
11 November 2010, 08:00AM
Payment by results for agencies working on government campaigns is expected to be given the go-ahead by ministers next month as they seek big reforms of the Whitehall advertising regime.
Trading 'volatile' but Trinity Mirror holds firm
Trading 'volatile' but Trinity Mirror holds firm
by Maisie McCabe
11 November 2010, 09:05AM
Trinity Mirror's acquisition of GMG Regional Media helped bolster the group's figures but, while the company said the rate of decline is slowing, like-for-like revenue was down 5.4%.
Draftfcb lands $700 million Nivea ad business
Draftfcb lands $700 million Nivea ad business
by Sara Kimberley
11 November 2010, 08:00AM
Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draftfcb as the global lead agency on its estimated $700 million ad account.
Google employees land 10% pay hike
Google employees land 10% pay hike
by Mark Banham
11 November 2010, 09:50AM
Google is to boost salaries for its 23,000 staff worldwide by 10% with an additional $1,000 (£620) "holiday bonus" in the New Year, in an effort to retain key talent from being poached by online rivals.
Dairy Crest calls pitch for product launch
Dairy Crest calls pitch for product launch
by Matt Williams
11 November 2010, 08:00AM
Dairy Crest, the UK food and drink manufacturer, is approaching agencies regarding an advertising project ahead of the launch of a new product next year.
LG Electronics in digital agency review
LG Electronics in digital agency review
by Matt Williams
11 November 2010, 08:00AM
LG Electronics, the multinational electronics manufacturer, is looking for an agency to join its global digital advertising roster.
ITV to charge £250,000 for X-Factor final ads
ITV to charge £250,000 for X-Factor final ads
by Maisie McCabe
11 November 2010, 08:00AM
ITV could rake in more than £25 million in ad revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at up to £250,000.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Video-on-demand hits the mainstream
Video-on-demand hits the mainstream
by UM London
05 November 2010, 08:00AM
New research from UM London shows that VoD is moving away from its niche origins and in the process becoming a more social and interactive platform.
Think BR

Anit-social media: Dave Bedwood on how Froggy's ruined career explains why social isn't always the best option

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Also in the news
BT and Talk Talk win judicial review of Digital Economy Act
by Maisie McCabe, 10 November 2010, 04:01PM
Ryanair launches 2011 calendar of hostesses
by Loulla-Mae Eleftheriou-Smith, 10 November 2010, 12:50PM
The Times and Sunday Times attract 75% of online audience from UK
by Arif Durrani, 10 November 2010, 02:53PM
Europe floats warning labels on behaviourally targeted ads
by Mark Banham, 10 November 2010, 04:05PM
Iceland serves up Jason Donovan and mums in Christmas ads
by Ed Owen, 10 November 2010, 12:45PM
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