Friday 19 November 2010

Marketing Daily - John Lewis, Kleenex, Marston's, The Economist, and MySpace

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
Industry leaders vote John Lewis as brand of the year
Daniel Farey-Jones,
19 November 2010
 

John Lewis was voted the Marketing Society's brand of the year by...

John Lewis ad: Marketing Society brand of the year
 
 
Kleenex launches winter campaign for Balsam range
Alex Brownsell,
19 November 2010
 

Kleenex is targeting consumers during the winter months with a new campaign...

Kleenex Balsam: winter 2010 campaign
 
 
Marston's to brand Telegraph's Ashes coverage
Katherine Levy,
19 November 2010
 

Premium ale brand Marston's Pedigree is to continue its association with cricket...

Marston's Pedigree sponsorship of Telegraph Ashes coverage
 
 
Banking giant BNP Paribas looks to boost brand overseas
Alex Brownsell,
19 November 2010
 

French banking giant BNP Paribas is to launch its first global corporate...

BNP Paribas ad
 
 
Revolution publishes vodka calendar to showcase online shop
Loulla-Mae Eleftheriou-Smith,
19 November 2010
 

Revolution vodka bars is launching a charity calendar to boost publicity for...

Revolution: Miss August 2011
 
 
 
Also in the News
 
The Economist launches free Apple iPad, iPhone and iPod Touch apps
Katherine Levy,
19 November 2010
 
John Lewis meets Christmas 'snow dog' ad complaints halfway
Sara Kimberley,
19 November 2010
 
MySpace to allow users to import Facebook likes and interests
Sarah Shearman,
19 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Bitters are back
Greg Taylor
 

The recently opened Purl bar is mixing old-fashioned 'bitters' with modern, Heston Blumenthal-like presentations to create multi-sensory cocktails. The atmospheric,...

 
 
Lord Grade of Phone-In
Jeremy Lee
 

So Michael Grade is a Tory. Who knew?   The announcement that he is to become a Conservative peer will...

 
 
Beatles For Sale
Mark Pearson, TDA
 

I love The Beatles. I really, really do. And it's not simply because of their glorious music. It's all the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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