Wednesday 17 November 2010

Campaign Daily Fix - Cossette, Nissan, Beyonce, Ad Association, Fentimans

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Campaign Daily Fix
 
17 November 2010  
Latest News
Cossette creates new holding company structure
Cossette creates new holding company structure
Daniel Farey-Jones, 17 November 2010

The Canadian owner of UK agencies MCBD, Elvis and Dare is grouping them under the new international offering EdC, which stands for Esprit de Corps.

 
Beyonce ad for Heat perfume: complaints
ASA slaps watershed restriction on naked Beyoncé ad
Sara Kimberley, 17 November 2010

A television ad for Beyoncé's perfume Heat has been restricted to being aired after 7.30pm by the Advertising Standards Authority (ASA) after complaints it was too sexy for young children.

 
Ads for the Nissan 370Z have been banned for predominantly referring to speed or acceleration
Nissan ad not 'racist', but still banned
Ed Owen, 17 November 2010

An advertising campaign for the Nissan 370Z has escaped charges of racism but has still been banned for its focus on speed and acceleration by the Advertising Standards Authority.

 
James Best: chairman of think tank Credos
New advertising think tank to focus on marketing to children
John Reynolds and Daniel Farey-Jones, 17 November 2010

Credos, the new think tank created by the Advertising Association, is to focus its research on areas including improving understanding of advertising's impact on children and measuring advertising's contribution to...

 
Fentimans: Victorian Lemon ad by Sell! Sell!
Victorian taste-tester tackles Fentimans soft drinks
Loulla-Mae Eleftheriou-Smith, 17 November 2010

Fentimans, the botanical soft-drinks brand, is launching its first online campaign, created by independent creative agency, Sell! Sell!

 
 
Also in the News
News Corp names its app newspaper 'The Daily'
Staff, 17 November 2010
Is Facebook Messages the future of email?
Arif Durrani and Sarah Shearman, 17 November 2010
 
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Latest Work
Volkswagen 'see film differently' by DDB UK
Volkswagen 'see film differently' by DDB UK
18 October 2010

VW has launched its 2010 'see film differently' campaign in support of independent cinema.

 
Woolworths 'more toys than Santa' by The Brooklyn Brothers
Woolworths 'more toys than Santa' by The Brooklyn Brothers
11 November 2010

Woolworths.co.uk is to follow last year's 'more toys than santa' campaign with a second TV ad starring snowmen 'Stan' and 'Ollie'.

 
More Work
 
Blogs
Latest Blog Entries
OUR PM DOESN'T KNOW THE MARKETING BASICS
Dave Trott

Since Tony Blair, PR seems to be the main requirement for a Prime Minister. Presumably this is how David Cameron...

Digital, all wrapped up
Steve Henry

 "Creative Social" are a group of interactive creative directors who first got together in 2004.  A year before YouTube launched...

Have you seen this website?
Lolly and Nat

Perhaps you'll have seen this already but we thought it worth sharing. www.thefirstwebsitewithnohome.com It reminded us of an idea we had for...

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