| Latest news | |  | | | | | Absolute Radio is set to continue its foray into digital radio with the launch of Absolute Radio 00s (noughties) in London on 10 December. | | |  | | | | | Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready. | | |  | | | | | MasterCard and the Brit Awards, one of the country's flagship music award events, have extended their commercial relationship for a further three years. | | |  | | | | | Publicis Groupe has acquired three long-term affiliate companies in Romania and merged them into an integrated agency, to be called Grupul Publicis Communications Services Bucharest. | | |  | | | | | Unilever, the global FMCG company, has brought in Ogilvy & Mather Worldwide to handle its corporate brand business, following a split from Fallon London. | | |  | | | | | Acer, the world's second largest maker of personal computers, has added AKQA to its global digital roster following a competitive pitch. | | | | | Adland | 
| The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.
View the map | | | Â | | | Intelligence | |  | | | | | It will be a tough year for the national press in 2011, with growth not expected to exceed 2% according to Billetts, while magazines and supplements are set to see revenues fall 2%. | | |  | | | | | Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts. | | | | Think BR
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| Are big agencies failing to engage in local? With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.
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