Thursday, 11 November 2010

Digital PM - CMW, Hiscox, Eurostar, Iris, Absolute/Facebook

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Digital PM
Latest news
CMW wins pitch for McCain's digital advertising account
CMW wins pitch for McCain's digital advertising account
by Matt Williams
11 November 2010, 10:55AM
McCain Foods, the UK-based frozen-food manufacturer, has appointed CMW to handle its digital advertising account.
Online retail marketplace prepares £2m marketing push
Online retail marketplace prepares £2m marketing push
by Ed Owen
11 November 2010, 02:45PM
An online marketplace that allows members to post what they would like to buy in the hope retailers will compete to offer them the best deal is to launch a £2m marketing campaign in the New Year.
Hiscox first to use location-based Wi-Fi ad platform
Hiscox first to use location-based Wi-Fi ad platform
by Daniel Farey-Jones
11 November 2010, 01:35PM
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
Eurostar to launch booking and location-based apps
Eurostar to launch booking and location-based apps
by Sarah Shearman
11 November 2010, 11:15AM
Eurostar is set to roll out a new mobile strategy in the coming months offering new booking and location-based services to its customers.
Iris management in UK restructure
Iris management in UK restructure
by Sara Kimberley
11 November 2010, 11:00AM
Iris, the independent agency already going through an office closure and redundancy programme, has revealed further changes to its UK and international management teams.
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Also in the news
Absolute Radio proposes £7m Olympic Facebook mosaic
by Loulla-Mae Eleftheriou-Smith, 11 November 2010, 10:12AM
Google employees land 10% pay hike
by Mark Banham, 11 November 2010, 09:50AM
LG Electronics in digital agency review
by Matt Williams, 11 November 2010, 08:00AM
American Express gives iPhone users a brain workout
by Loulla-Mae Eleftheriou-Smith, 11 November 2010, 10:32AM
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From the blogs
The future is digital, but less profitably?
Bob Willott
08/11/2010
Brave and effective
Lindsey Clay
02/11/2010
Go East, Young Man!
Bob Willott
26/10/2010
Conversation not Broadcast
Gareth Atkinson
26/10/2010
Are you Facebook's 'Billy No Mates?'
Mark Tomkins, TDA
19/10/2010
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