Wednesday, 17 November 2010

Breaking news from Brand Republic - Nissan, Facebook Messages, Beyonce, Credos, Ryanair

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Latest news
Nissan ad not 'racist', but still banned
Nissan ad not 'racist', but still banned
by Ed Owen
17 November 2010, 12:01AM
An advertising campaign for the Nissan 370Z has escaped charges of racism but has still been banned for its focus on speed and acceleration by the Advertising Standards Authority.
Facebook Messages hits the right note with experts
Facebook Messages hits the right note with experts
by Arif Durrani and Sarah Shearman
17 November 2010, 08:00AM
The arrival of Facebook Messages this week has been widely welcomed as a timely, one-stop shop for social communications by media and digital specialists in the UK, with one noting "it's what Google Wave should have been".
ASA slaps watershed restriction on naked Beyoncé ad
ASA slaps watershed restriction on naked Beyoncé ad
by Sara Kimberley
17 November 2010, 09:00AM
A television ad for Beyoncé's perfume Heat has been restricted to being aired after 7.30pm by the Advertising Standards Authority (ASA) after complaints it was too sexy for young children.
New advertising think tank to focus on marketing to children
New advertising think tank to focus on marketing to children
by John Reynolds
17 November 2010, 08:50AM
Credos, the new think tank created by the Advertising Association, is to focus its research on areas including improving understanding of advertising's impact on children and measuring advertising's contribution to the economy.
Ryanair escapes punishment over easyJet 'Mugabe' ads
Ryanair escapes punishment over easyJet 'Mugabe' ads
by Loulla-Mae Eleftheriou-Smith
17 November 2010, 08:30AM
Ryanair's ads attacking easyJet's punctuality, which used images of Robert Mugabe, have been cleared by the Advertising Standards Authority (ASA), despite complaints that they were offensive.
Lebedev's i nets Be Broadband as iPad sponsor
Lebedev's i nets Be Broadband as iPad sponsor
by John Reynolds
17 November 2010, 09:05AM
The iPad app for new national newspaper i will launch on Friday (19 November) with Be Broadband, the internet service provider, as exclusive sponsor.
BR Video: M&S should improve sub-brands and cut prices
BR Video: M&S should improve sub-brands and cut prices
by Ed Owen
17 November 2010, 09:20AM
Marks & Spencer is perceived as a high-quality retailer, but could do more to reduce prices and produce more fashionable clothes, according to members of the public interviewed in this latest BR Video.
Alexander Lebedev's full speech at the Society of Editor's conference 2010
Alexander Lebedev's full speech at the Society of Editor's conference 2010
by Staff
17 November 2010, 08:00AM
Alexander Lebedev, the proud owner of the London Evening Standard, the Independent and i, talks about the crucial roles of newspapers, the precariousness of the business, and the "millions of bank accounts held by shady people in sunny places".
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
The influence of celebrities on consumer decision making
The influence of celebrities on consumer decision making
by James Powell
15 November 2010, 08:00AM
While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Think BR

What to do when a key event takes place in the middle of the night? MediaCom's Charlie Dundas looks at effective ways for brands targetting the Ashes.

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Also in the news
Netto to rebrand as Asda in New Year as group tops £20bn annual sales
by Ed Owen, 16 November 2010, 02:25PM
Dutch ad agency launches no-frills mobile phone
by Ed Owen, 16 November 2010, 11:40AM
Vast majority of on-demand TV viewing is catch up
by Maisie McCabe, 16 November 2010, 03:15PM
Apple to cash in with Beatles digital box sets
by Staff, 16 November 2010, 04:05PM
Vice appoints Darren Burroughs as UK advertising director
by Katherine Levy, 16 November 2010, 02:45PM
Rise in passenger numbers boosts EasyJet profits
by Loulla-Mae Eleftheriou-Smith, 16 November 2010, 12:20PM
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