| | | | | Latest news
| | | | | UK agencies have a total of 31 shortlisted entries in the Film Lions category at this year's Cannes festival, the second-highest total after the USA. | | | | | | Diageo's Guinness and Unilever's Cornetto and Axe are leading the pack with the most shortlisted UK nominations in the Branded Content Entertainment category at Cannes. | | | | | | Abbott Mead Vickers BBDO has racked up nearly 20 per cent of the UK shortlisted entries for its Guinness ad, in this year's Film Craft Lion category. | | | | | | Heart-throb Jared Leto and 'West Wing' star, Rob Lowe, were just some of the highlights from yesterday's Cannes Lion 2014 live blog, Campaign@Cannes. | | | | | | Storytelling and content are the two major themes of importance to adland's post-digital revolution, according to Ogilvy & Mather global chief executive Miles Young. | | | | | | UK agencies have converted less than a quarter of their shortlisted entries in the Design Lions category of the Cannes festival. | | | | | | JWT London has produced a film for the National Centre for Domestic Violence to coincide with the World Cup, which highlights how violence against women rises by more than 25 per cent after England football matches. | | | | | | If you want to know which entries to put your money on, Leo Burnett's unusually accurate forecast is always essential reading. Here, Mark Tutssel picks some of the ads destined for glory this year. | | | | | | Keith Weed, Unilever's chief marketing officer, revealed he was recently forced to pull an ad from UK TV, saying it should "never had aired in the first place". | | | | | | Asics, the Japanese sportswear brand, has consolidated its global media planning and buying account into Starcom MediaVest Group. | | | | | | BBDO is set to be so busy in the next three years that it will "produce more work than we have produced in the past ten years", says Andrew Robertson, the agency's global chief executive officer. | | | | | | Ogilvy & Mather London and Map London have picked up two of the nine Lions awarded in the debut Product Design category at this year's Cannes festival. | | | | | | Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival. | | | Promoted | | | | | Advertisers that believe there is a cheap and easy route to effectiveness and creative excellence are fooling themselves. | | | ________ | | Multi-Screen Video Advertising - YuMe.com | | Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence. FIND OUT MORE! | | | | | | | | | | | | | Marketing Officer | | £28,517 + annual pay for contribution reward opportunity, LGPS and generous holiday allowance, Margate, Kent | | | | | | | | | | | | | | | |
No comments:
Post a Comment