Friday, 20 June 2014

Campaign Daily Fix - Cannes news, Miles Young, Domestic Violence ad, Unilever's Keith Weed, Leo Burnett's Cannes predictions, Asics

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Campaign@Cannes
Latest news
UK second-highest shortlisted in Film Lions category
by Ian Griggs,
20 June 2014, 09:07AM
UK second-highest shortlisted in Film Lions category
UK agencies have a total of 31 shortlisted entries in the Film Lions category at this year's Cannes festival, the second-highest total after the USA.
Unilever and Diageo lead UK shortlist in Branded Content Lions
by Magda Ibrahim,
20 June 2014, 10:34AM
Unilever and Diageo lead UK shortlist in Branded Content Lions
Diageo's Guinness and Unilever's Cornetto and Axe are leading the pack with the most shortlisted UK nominations in the Branded Content Entertainment category at Cannes.
Guinness ad accounts for 17% of UK shortlist entries for Film Craft Lions
by Ian Griggs,
20 June 2014, 08:55AM
Guinness ad accounts for 17% of UK shortlist entries for Film Craft Lions
Abbott Mead Vickers BBDO has racked up nearly 20 per cent of the UK shortlisted entries for its Guinness ad, in this year's Film Craft Lion category.
How not to behave when you win a Gold Lion: 8 highlights from Thursday at Cannes
by Louise Ridley,
20 June 2014, 09:29AM
How not to behave when you win a Gold Lion: 8 highlights from Thursday at Cannes
Heart-throb Jared Leto and 'West Wing' star, Rob Lowe, were just some of the highlights from yesterday's Cannes Lion 2014 live blog, Campaign@Cannes.
Narrative techniques utmost in digital revolution, says O&M's Miles Young
by Magda Ibrahim,
20 June 2014, 11:33AM
Narrative techniques utmost in digital revolution, says O&M's Miles Young
Storytelling and content are the two major themes of importance to adland's post-digital revolution, according to Ogilvy & Mather global chief executive Miles Young.
TWBA\London and Adam & Eve take home Design Lions
by Ian Griggs,
19 June 2014, 03:04PM
TWBA\London and Adam & Eve take home Design Lions
UK agencies have converted less than a quarter of their shortlisted entries in the Design Lions category of the Cannes festival.
JWT ad highlights rise in domestic violence during England football matches
by Ian Griggs,
19 June 2014, 02:27PM
JWT ad highlights rise in domestic violence during England football matches
JWT London has produced a film for the National Centre for Domestic Violence to coincide with the World Cup, which highlights how violence against women rises by more than 25 per cent after England football matches.
Burnett's Cannes Film Predictions
19 June 2014, 08:00AM
Burnett's Cannes Film Predictions
If you want to know which entries to put your money on, Leo Burnett's unusually accurate forecast is always essential reading. Here, Mark Tutssel picks some of the ads destined for glory this year.
Unilever boss forced to pull UK TV ad
by James Swift,
19 June 2014, 01:41PM
Unilever boss forced to pull UK TV ad
Keith Weed, Unilever's chief marketing officer, revealed he was recently forced to pull an ad from UK TV, saying it should "never had aired in the first place".
Asics appoints Starcom MediaVest Group to global media account
by Ian Griggs,
19 June 2014, 01:24PM
Asics appoints Starcom MediaVest Group to global media account
Asics, the Japanese sportswear brand, has consolidated its global media planning and buying account into Starcom MediaVest Group.
Boom in BBDO work set to outstrip past decade
by Magda Ibrahim,
20 June 2014, 09:36AM
Boom in BBDO work set to outstrip past decade
BBDO is set to be so busy in the next three years that it will "produce more work than we have produced in the past ten years", says Andrew Robertson, the agency's global chief executive officer.
UK bags two awards in inaugural Product Design Lions
by Magda Ibrahim,
19 June 2014, 11:23AM
UK bags two awards in inaugural Product Design Lions
Ogilvy & Mather London and Map London have picked up two of the nine Lions awarded in the debut Product Design category at this year's Cannes festival.
Keith Weed: we need to suck in the best creative talent
by Maisie McCabe,
19 June 2014, 11:08AM
Keith Weed: we need to suck in the best creative talent
Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.
Promoted
Cannes Perspectives: No shortcut to quality
by Steve Davies,
12 June 2014, 09:01AM
Cannes Perspectives: No shortcut to quality
Advertisers that believe there is a cheap and easy route to effectiveness and creative excellence are fooling themselves.

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Latest Work

Harvey Nichols "bad fit" by Adam & Eve/DDB
19 June 2014, 08:00AM
Harvey Nichols
Harvey Nichols is announcing its summer sale in typical fashion: with a striking print and outdoor campaign. Adam Eve/DDB created the ads, which show models wearing ill-fitting clothes next to the strapline: "Best get there early." Harvey Nichols h...
Clydesdale Bank "June service" by Karmarama
18 June 2014, 08:00AM
Clydesdale Bank
Clydesdale Bank is releasing another TV spot under the "we care about here" banner to illustrate how it supports customers. Karmarama created the ad, which shows people in difficult situations such as an underwater welder and a young girl about to ...
Malibu "Best Summer Ever" by AnalogFolk
17 June 2014, 04:04PM
Malibu
Malibu, the coconut-flavoured rum drink owned by Pernod Ricard, has launched a content hub on YouTube on which it will air a reality show. AnalogFolk devised the campaign, which asks to people curate more than 100 summer experiences (for instance, "m...

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