Media PM - This week's most read

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13th June 2014

Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent times". Channel 5 lose out as Omnicom makes £30m advertising exit Viacom, the new owner of Channel 5, could find itself £30 million out of pocket before its new acquisition has even received the greenlight from the European regulator, following a dramatic trading move by Omnicom. Twitter's World Cup dream team: Ronaldo, Rooney, Neymar With nine days to go until the Fifa World Cup 2014, Twitter has revealed its dream team starting 11 based on the most mentioned players on the site, including a front three of Cristiano Ronaldo, Wayne Rooney and Neymar Junior. Nike launches five-minute cartoon ahead of the World Cup Nike has released a five-minute animation featuring cartoons of some of the biggest names in football as part of its 'Risk Everything' campaign. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. ESPN to bring World Cup football updates to London Underground customers Transport for London (TfL) has partnered with global football website ESPN FC to bring live World Cup football updates to London Underground commuters from Thursday. Instagram to become commercial media operation in UK Instagram, the photo-sharing service, has confirmed plans to introduce ads in the feeds of British users "later this year", following a trial in the US with ten advertisers. My Media Week: Adam Mills This week, Adam Mills, sales director at TalkSport, ties up partnerships with The Times and Sky and readies the big trip to Brazil as World Cup fever mounts...not a bad way to celebrate his first anniversary at the station. Viacom's Philippe Dauman on the world and C5 The Viacom chief talks to Arif Durrani about the company's growing footprint and how Channel 5 fits into its future. Dick Costolo: brands' new best friend The Twitter boss is planning to return from Cannes with a far greater adland following, Maisie McCabe writes. Cannes 2014: behind the numbers Attendance is up (just), traditional entries are down. Arif Durrani on this year's trends. Why a mobile strategy won't get you very far Greg Grimmer explains the new era of 'globile' and how experts can help companies navigate this evolving landscape. The web idealists have a point: content can't truly blossom in walled gardens There's a small and growing movement known as the "IndieWeb". I hear more about it every day. Latest blogs What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. DO YOU HAVE A PASSION FOR FASHION? , Ultimate Asset £40000 - £50000 per annum + + bonus + benefits, London (Central), London (Greater) Broadcast Specialist - TV, Cinema & VOD Agency - up to £50K - Maternity Cover , SYLEX Recruitment £40000 to £50000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... SALES GROUP HEAD - MEDIA OWNER , Greene Media Network up to £65,000 (dependant on experience) + Excellent Commission structure, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Account Manager/BDM - Outdoor Company , Greene Media Network up to £35,000 (dependant on experience) + Commission earned on every booking!!!!!, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Comms Planning Manager - up to £40K - Fantastic Account! , SYLEX Recruitment £30000 to £40000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ...

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