Media AM - Mindshare, News Corp, Huffington Post, Global Radio, Axiom Media

	View in web browser Add to safe senders list

25th June 2014

Initiative loses pan-Euro Hertz media account to Mindshare WPP's Mindshare has won the £12 million pan-European media planning and buying account for Hertz, following a final pitch against IPG incumbent Initiative. News Corp promotes Katie Vanneck-Smith to MD of Dow Jones News Corp has promoted Katie Vanneck-Smith, the chief marketing officer of News UK, to chief customer officer and global managing director of Dow Jones. Huffington Post in talks to land programming deal with Vice Media The Huffington Post is in talks with Vice Media to create compelling destination video content for HuffPost Live, its live video streaming service. Global Radio promotes Gordon and Harding Global Radio, the media and entertainment group, has promoted two of its board members, Mike Gordon and Will Harding. Axiom Media wins local TV sales contract The Local TV Network, the trade body for local TV, has awarded the national ad sales contract for 26 of its TV stations to Axiom Media. Weve serves opt-out AdChoices icon against all mobile display ads to reassure users Telecoms joint venture Weve will serve an AdChoices icon on every display ad to provide greater transparency and control over targeted advertising. Robinsons turns to Twitter to settle Henman Hill and Murray Mound debate Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts. Rapp merges data, creative and media strategy teams Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and media practices and promoted two to executive planning director. Rebekah Brooks cleared of phone hacking Rebekah Brooks, the former chief executive of News International, has been cleared of all charges relating to phone hacking but Andy Coulson, the former head of communications at No 10, has been found guilty of phone hacking. Bauer Media set for sales revolution under Dunmall The company's managing director of advertising tells Maisie McCabe how the restructure of the sales team differs from Bauer's previous attempts. Andrew Morley becomes CEO of Clear Channel UK Andrew Morley, the former leader of Motorola, has been appointed chief executive of Clear Channel UK with immediate effect. Do the Cannes Media Lions still matter? Overblown and overrated, or imperative recognition of best in class that propels the industry forward? By Arif Durrani. Felix Dennis remembered: 'Bon viveur and force of nature' The media and advertising industries have been paying tribute online to the late Felix Dennis, the founder and chairman of Dennis Publishing, who passed away on Sunday (22 June). OMD Worldwide's chief Mainardo de Nardis talks full-service, awards and fascism Mainardo de Nardis, chief executive of OMD Worldwide, says the focus for the Omnicom media network after the proposed merger with Publicis Groupe has collapsed remains the same, on servicing big clients and on harnessing innovation and creativity. As the World Cup shows, you don't have to root in the archives for TV gold Do you remember the glory days of television, when advertisers could reach more than 15 million people in just one sitting? Well, those days are far from over, if World Cup trends play out as hoped. Tunepics gives social media a new dimension Social media was built on text and images, but the latest app adds music to the mix. Can it succeed, David Benady asks. Data meets creativity in the Lions' den Steve Henry and Oliver Rees showed a Cannes audience how incredible things can happen when data and creativity come together. Omnicom's Marc Bignell to help lead Yahoo's EMEA operation Marc Bignell, global chief investment officer at Omnicom Media Group, is set to take a senior leadership role at Yahoo in Europe. Latest blogs Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker.

Manage Bulletins Unsubscribe