Tuesday, 17 June 2014

Breaking news from Brand Republic - Cannes Lions, The FA, Ikea, Blinkbox, Paddy Power

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Party hopping and a win for OgilvyOne: 9 things you may have missed at Cannes day 2
Party hopping and a win for OgilvyOne: 9 things you may have missed at Cannes day 2
by Louise Ridley
17 June 2014, 09:52AM
Campaign and its sister brands are covering Cannes Lions 2014 in our live 24-hour blog, bringing you everything you need to know about the festival. Here are nine things you may have missed from the south of France yesterday.
Adam & Eve/DDB wins Promo & Activation Grand Prix
Adam & Eve/DDB wins Promo & Activation Grand Prix
by Maisie McCabe
17 June 2014, 09:21AM
Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.
The FA aims to capitalise on England World Cup excitement with Wembley brand overhaul
The FA aims to capitalise on England World Cup excitement with Wembley brand overhaul
by Alex Brownsell
17 June 2014, 09:34AM
The Football Association plans to capitalise on interest around the England team's World Cup campaign with a new brand experience at the national stadium Wembley.
Ikea forces Ikeahackers fan site to remove advertising
Ikea forces Ikeahackers fan site to remove advertising
by Alex Brownsell
17 June 2014, 09:09AM
Ikea has forced fan site Ikeahackers.net, which features ideas for customising its furniture, to remove all advertising from its website.
PR Grand Prix goes to Chipotle's 'the scarecrow'
PR Grand Prix goes to Chipotle's 'the scarecrow'
by Diana Bradley
17 June 2014, 08:24AM
Edelman New York, along with Creative Artists Agency Los Angeles, has won the Grand Prix and a Gold Lion at this year's Cannes Lions for its work on Chipotle Mexican Grill's "the scarecrow" campaign.
Blinkbox launches Game of Thrones homage to promote Tesco co-promotions
Blinkbox launches Game of Thrones homage to promote Tesco co-promotions
by Ian Griggs
17 June 2014, 12:01AM
Blinkbox, the Tesco-owned TV and film service, has launched its biggest co-promotion by Tesco and Blinkbox with a spot marrying the supermarket's Clubcard offers with 'Game of Thrones'.
Paddy Power to crowdsource controversial stunts from 'witty deviants'
Paddy Power to crowdsource controversial stunts from 'witty deviants'
by Matthew Chapman
17 June 2014, 08:59AM
Paddy Power is asking the public to come up with "mischief" as part of a crowdsourcing campaign that seeks to build on the headlines it has already created through controversial PR stunts.
Tesco abolishes UK marketing director role and shifts David Wood to health division
Tesco abolishes UK marketing director role and shifts David Wood to health division
by Matthew Chapman
16 June 2014, 02:40PM
Tesco is abolishing the UK marketing director role held by David Wood as it continues its restructure of the senior marketing team and increases its focus on "health and wellbeing".
OMD Worldwide's chief Mainardo de Nardis talks full-service, awards and fascism
OMD Worldwide's chief Mainardo de Nardis talks full-service, awards and fascism
by Arif Durrani
17 June 2014, 07:00AM
Mainardo de Nardis, chief executive of OMD Worldwide, says the focus for the Omnicom media network after the proposed merger with Publicis Groupe has collapsed remains the same, on servicing big clients and on harnessing innovation and creativity.


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