Friday, 6 June 2014

Digital AM - Nato, Vine, Twitter, Brand Republic Digital Awards, Samsung

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Latest news

'We need social media more than it needs us,' says Nato's head of social
'We need social media more than it needs us,' says Nato's head of social
by Matthew Chapman
05 June 2014, 01:06PM
Nato's head of social media, Franky Saegerman, argues that organisations that ignore the power of social media run the risk of having their agenda hijacked.
ESPN develops NBA Vine campaign
ESPN develops NBA Vine campaign
by Ian Griggs
06 June 2014, 10:32AM
ESPN has developed a series of Vines that capture key moments in basketball's NBA Conference Series and finals.
Comedian David Schneider live-tweets from ENO to show opera is fun
Comedian David Schneider live-tweets from ENO to show opera is fun
by Louise Ridley
06 June 2014, 09:25AM
David Schneider, the comedian, was hired to live-tweet throughout the premiere of the English National Opera's latest production, 'Benvenuto Cellini', last night.

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More pictures and Vines: Brand Republic Digital Awards 2014
More pictures and Vines: Brand Republic Digital Awards 2014
by Staff
06 June 2014, 08:46AM
Exclusive pictures of the Brand Republic Digital Awards 2014 after party, and some indication of what went on in the Vine booth.
Three magic Vines from Rice Krispies, Samsung and Milk-Bone to watch now
Three magic Vines from Rice Krispies, Samsung and Milk-Bone to watch now
by Ben Hall
06 June 2014, 10:30AM
Marketing, with the help of social video experts Unruly, rounds up this week's must-watch branded Vines.
Outdoor ads three times more effective when planned with mobile data
Outdoor ads three times more effective when planned with mobile data
by Maisie McCabe
06 June 2014, 09:52AM
Out-of-home advertising is three times more effective when mobile data is used to plan campaigns, according to the initial results of research carried out by a partnership between Posterscope and EE.


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From the blogs

How Labour and the Tories failed to deliver a social media election
@gordonmacmillan
06 June 2014, 9:00AM
Coca-Cola uses bottle caps to make friends; Google tests drive its self-driving car
Chris Quigley
06 June 2014, 6:15AM
The implications of American Express going 100% programmatic
Saul Stetson
06 June 2014, 6:10AM
10 ways digital is revolutionising the classroom
Jon Davie
05 June 2014, 2:20PM
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