Wednesday, 25 June 2014

Breaking news from Brand Republic - Facebook's Oculus, Tour de France, Wimbledon, Rapp, Rebekah Brooks

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Facebook's Oculus seeks partners to emulate Android model in drive for 1bn users
Facebook's Oculus seeks partners to emulate Android model in drive for 1bn users
by Matthew Chapman
25 June 2014, 08:25AM
Facebook-owned virtual reality company Oculus plans to emulate Google's Android model by seeking out partners that can help make the hardware, in a bid to make virtual reality mainstream.
Yorkshire Building Society rolls out Tour de France campaign
Yorkshire Building Society rolls out Tour de France campaign
by Ian Griggs
25 June 2014, 08:28AM
Yorkshire Building Society has created a campaign around this year's Tour de France, which begins in the county next week.
Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video
Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video
by Ian Griggs
24 June 2014, 02:58PM
Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.
Rapp merges data, creative and media strategy teams
Rapp merges data, creative and media strategy teams
by Ian Griggs
25 June 2014, 09:56AM
Rapp, the digital and direct agency has integrated all of its strategy and enablement specialists across its data, creativity and media practices and promoted two to executive planning director.
Tim Mellors: what I wish someone had told me when I started in advertising
Tim Mellors: what I wish someone had told me when I started in advertising
by Tim Mellors
25 June 2014, 09:21AM
Tim Mellors, the creative partner at Pointblank and former worldwide creative director of Grey Group, muses on his role as dean of studies at the Roger Hatchuel Academy in Cannes, which runs courses for students in the creative industries.
Rebekah Brooks cleared of phone hacking
Rebekah Brooks cleared of phone hacking
by Maisie McCabe
24 June 2014, 11:11AM
Rebekah Brooks, the former chief executive of News International, has been cleared of all charges relating to phone hacking but Andy Coulson, the former head of communications at No 10, has been found guilty of phone hacking.
The top 10 content themes that dominated Cannes
The top 10 content themes that dominated Cannes
by Will Barnett
24 June 2014, 01:30PM
Content. One of the main debates has been around what it actually is? The one definition everyone seems to agree with is the idea of storytelling, says Will Barnett, executive creative director, Adjust Your Set and a juror on the branded content and ...
Multi-Screen Video Advertising - YuMe.com
Multi-Screen Video Advertising YuMe.com
Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence.
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From the blogs

When will music brands like Linkin Park control both their content and their marketing?
Chris J Reed
25 June 2014, 12:06AM
World Cup: Messi vs Ronaldo on social
Chris Nee
24 June 2014, 11:19AM
Three experiential rules to be broken
Alex Smith
24 June 2014, 9:53AM
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