Wednesday, 11 June 2014

Breaking news from Brand Republic - David Beckham, Coca-Coca, Viz, Mashable, BT Sport

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Latest news
Sky and David Beckham launch European football channel
Sky and David Beckham launch European football channel
by Maisie McCabe
10 June 2014, 02:29PM
Sky Sports is launching an ad campaign featuring David Beckham to promote its new European football channel, Sky Sports 5, and its competitive broadband offer.
Uber runs press ad on the day Cabbies prepare to strike
Uber runs press ad on the day Cabbies prepare to strike
by Loulla-Mae Eleftheriou-Smith
11 June 2014, 07:51AM
Uber, the luxury taxi company, has run a press ad claiming it is the brand "keeping London moving" on the day that London cab drivers are planning to strike, in protest against the taxi service.
Coke to launch new 'lower calorie' brand Coca-Coca Life
Coke to launch new 'lower calorie' brand Coca-Coca Life
by Loulla-Mae Eleftheriou-Smith
11 June 2014, 12:01AM
Coca-Cola is to launch Coca-Cola Life, the first new cola drink it has rolled out into the UK market in eight years.
Tech City boss Gerard Grech warns marketers to 'get with it' as disruption looms
Tech City boss Gerard Grech warns marketers to 'get with it' as disruption looms
by Matthew Chapman
11 June 2014, 08:00AM
Gerard Grech, who heads up the Tech City body responsible for promoting growth in the capital's technology sector, claims marketing bosses need to "get with it" and recognise the disruption caused by digital.
'Great' campaign helps British brands grow by £37bn
'Great' campaign helps British brands grow by £37bn
by Loulla-Mae Eleftheriou-Smith
11 June 2014, 08:22AM
The UK's 'Great' campaign, which has championed British brands and culture from the Olympics to fashion, has helped boost brand growth by over £37bn.
Viz pledges to review ad practices after running ad featuring smoking and drinking 10-year-old
Viz pledges to review ad practices after running ad featuring smoking and drinking 10-year-old
by Ian Griggs
10 June 2014, 03:38PM
A magazine ad depicting a 10-year-old girl with a cigarette in one hand and a glass of wine in the other has been withdrawn after complaints to the Advertising Standards Authority.
Agency behind Oreo's SuperBowl ad partners with Mashable
Agency behind Oreo's SuperBowl ad partners with Mashable
by Ian Griggs
10 June 2014, 03:01PM
360i, the Dentsu Aegis Network digital marketing agency behind the Oreo "you can still dunk in the dark" SuperBowl ad, has announced an exclusive strategic partnership with Mashable.
ASA bans BT Sport ad for misleading customers about 'free' content
ASA bans BT Sport ad for misleading customers about 'free' content
by Ben Bold
11 June 2014, 08:30AM
The Advertising Standards Authority has banned a TV ad promoting BT Sport because it misled some consumers into thinking that they could access the content for free online.
Talenthouse brings Simon Pont on as a non-executive director
Talenthouse brings Simon Pont on as a non-executive director
by Ian Griggs
10 June 2014, 01:23PM
Talenthouse, the global creative platform that brings brands and artists together, has hired Simon Pont, the former chief strategy officer at Starcom MediaVest Group, as a non-executive director.


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From the blogs

Stop, collaborate and listen: what wikis can do for brand engagement
Ray King
11 June 2014, 8:30AM
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10 June 2014, 9:00AM
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