Media AM - ITV, data meets creativity at Cannes, Amazon's Fire phone, native advertising, Facebook

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20th June 2014

ITV attracts highs of 20.3m viewers for England's defeat to Uruguay ITV attracted audience highs of 20.3 million for England's crucial World Cup showdown against Uruguay last night, making it the nation's biggest shared media moment since the London 2012 Olympics. Data meets creativity in the Lions' den Steve Henry and Oliver Rees showed a Cannes audience how incredible things can happen when data and creativity come together. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Native ad debate stoked by ASA Outbrain ruling National newspapers and other websites are going to have to review the way they display paid-for related articles, after the ad watchdog banned a link on The Independent's website. Facebook targets Latin America and Asia Pacific in agency relationship boost Latin America is a "big focus" for Facebook's growing agency relationships, as well as Asia Pacific, according to its director of global agency development, Patrick Harris. Sheryl Sandberg on equality, bossy girls and Mark Zuckerberg's 30th Facebook chief operating officer Sheryl Sandberg believes that gender equality in the work place remains decades away, she told an audience at the Cannes Lions Festival. Cannes excess is here to stay, says Steve King Steve King, ZenithOptimedia's global chief executive, says the extravagance and excess of Cannes from 10 years ago is back and very much here to stay. PHD chief extols outstanding Cannes week Winning two Gold Lions with its all-Lego ad break for the 'Lego Movie' has contributed to an "outstanding" week at Cannes for Mike Cooper, PHD's global chief executive. Media business rankings 20 June 2014: Arena wins Canti, while Maxus picks up Npower. OMD Worldwide's chief Mainardo de Nardis talks full-service, awards and fascism Mainardo de Nardis, chief executive of OMD Worldwide, says the focus for the Omnicom media network after the proposed merger with Publicis Groupe has collapsed remains the same, on servicing big clients and on harnessing innovation and creativity. Sorrell warns rivals: 'Don't climb the backstairs of the Carlton in Cannes' Sir Martin Sorrell, the founder and chief executive of WPP, revelled in the collapse of the proposed $35 billion Publicis Omnicom Group in Cannes this week. Karen Blackett OBE: 'I don't feel like I've done enough yet' The sun was shining on MediaCom's chief executive Karen Blackett today, in a rare moment of reflection in Cannes after receiving an OBE in the Queen's Birthday Honours list. Havas Media and McCann win Media Grand Prix in Cannes Havas Media Peru won the Cannes Lions Media Grand Prix with partners McCann last night for media work for Coca-Cola. Do the Cannes Media Lions still matter? Overblown and overrated, or imperative recognition of best in class that propels the industry forward? By Arif Durrani. Data meets creativity in the Lions' den Steve Henry and Oliver Rees showed a Cannes audience how incredible things can happen when data and creativity come together. Omnicom's Marc Bignell to help lead Yahoo's EMEA operation Marc Bignell, global chief investment officer at Omnicom Media Group, is set to take a senior leadership role at Yahoo in Europe. Latest blogs Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why.

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