Wednesday, 11 June 2014

Digital AM - JCDecaux, ESPN, BT Sport, Mashable

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JCDecaux announces partnerships with TfL and Tech City UK for new digital media location
JCDecaux announces partnerships with TfL and Tech City UK for new digital media location
by Laura Howes
11 June 2014, 09:07AM
At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.
ESPN to bring World Cup football updates to London Underground customers
ESPN to bring World Cup football updates to London Underground customers
by Arif Durrani
10 June 2014, 12:41PM
Transport for London (TfL) has partnered with global football website ESPN FC to bring live World Cup football updates to London Underground commuters from Thursday.
JCDecaux and Brand Republic launch EC1 tech hub
JCDecaux and Brand Republic launch EC1 tech hub
by Laura Howes
11 June 2014, 08:41AM
Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.

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ASA bans BT Sport ad for misleading customers about 'free' content
ASA bans BT Sport ad for misleading customers about 'free' content
by Ben Bold
11 June 2014, 08:30AM
The Advertising Standards Authority has banned a TV ad promoting BT Sport because it misled some consumers into thinking that they could access the content for free online.
Agency behind Oreo's SuperBowl ad partners with Mashable
Agency behind Oreo's SuperBowl ad partners with Mashable
by Ian Griggs
10 June 2014, 03:01PM
360i, the Dentsu Aegis Network digital marketing agency behind the Oreo "you can still dunk in the dark" SuperBowl ad, has announced an exclusive strategic partnership with Mashable.
Digital incompetence? 'Businesses have under-invested in training for marketers'
Digital incompetence? 'Businesses have under-invested in training for marketers'
by Staff
11 June 2014, 11:00AM
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.


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From the blogs

Back to black
Ben Wright
11 June 2014, 9:43AM
Why Facebook's mobile ad network isn't the silver bullet
Farzad Jamal
11 June 2014, 9:01AM
Stop, collaborate and listen: what wikis can do for brand engagement
Ray King
11 June 2014, 8:30AM
The rise of the marketing technologist
Dan Kirby
10 June 2014, 9:15AM
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