Marketing Daily - Coke to launch new 'lower calorie' brand Coca-Coca Life + Uber, BT and David Beckham

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Marketing Daily Bulletin , 11th June 2014

Coke to launch new 'lower calorie' brand Coca-Coca Life Top 10 ads of the week: Foster's summery lemon lager wins out Uber runs press ad on the day Cabbies prepare to strike Better Together recruits David Cameron's former strategy director Andrew Cooper Digital incompetence? 'Businesses have under-invested in training for marketers' Tech City boss Gerard Grech warns marketers to 'get with it' as disruption looms 'Great' campaign helps British brands grow by £37bn Foreign Office highlights sexual violence of war in hard-hitting animated short Coke bottles become water pistols and pencil sharpeners with '2nd Lives' kit ASA bans BT Sport ad for misleading customers about 'free' content eMoov appoints Stephen Jury as first head of marketing Sky and David Beckham launch European football channel JOBS BOARD Sales Support Manager , ACCAUp to £50k dependent on experience , London (Central), London (Greater) / London (City of), London (Greater) Digital Project Manager , Radley YeldarCompetitive Salary + Bonus + Benefits , London (Greater) / London (Central), London (Greater) Digital Account Director , Radley YeldarCompetitive Salary + Bonus + Benefits , London (Greater) Insight & Planning Manager , Ball & Hoolahan£55,000 per annum , London (Central), London (Greater) Marketing Manager - NOW TV , Skynegotiable , South East England / London (Central), London (Greater) / London (West), London (Greater)

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