Media AM - Beats, outdoor advertising, PPA, Cannes, ESPN, Campaign Viral Chart

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06th June 2014

Beats launches global World Cup campaign with Cesc Fabregas Beats, the headphone company recently bought by Apple, has launched a global brand campaign starring footballers including Cesc Fabregas and Luis Suarez ahead of the World Cup. Outdoor ads three times more effective when planned with mobile data Out-of-home advertising is three times more effective when mobile data is used to plan campaigns, according to the initial results of research carried out by a partnership between Posterscope and EE. In pictures: last day to vote for the PPA's magazine cover of the year Miley Cyrus, Prince Charles and Kate Moss feature on the 10 magazine covers shortlisted for the Professional Publishers Association's front cover of the year, for which the online vote closes at midnight tonight. Bono to receive first Cannes LionHeart award Bono, the U2 front man, is to receive the inaugural Cannes LionHeart award at this year's festival for his work co-founding the AIDS organisation (Red). ESPN develops NBA Vine campaign ESPN has developed a series of Vines that capture key moments in basketball's NBA Conference Series and finals. Campaign Viral Chart: Google's self-driving car video takes fifth position Google has entered the viral video chart with a video demonstrating its driverless car, which is the fifth most-shard ad this week with 114,013 shares in the last seven days. VCCP, OMD UK, AMV and A&E win at Marketing Society Awards VCCP and OMD UK had a good night at the Marketing Society Awards as their client easyJet took home five awards, while there were also gongs for Abbott Mead Vickers BBDO and Adam & Eve/DDB clients BT and John Lewis. Channel 4's Dispatches: the Advertising Association's response Big Business versus children. Alarming obesity stats. Undercover footage. Media business rankings 6 June 2014: Mindshare strengthens its number-two position with the National Trust. Things We Like: Bauer getting flirty, ITV's hunt for heroes, radio enjoying six-year high Some things in the media business we liked in the week up to 6 June, and one thing we didn't. The secret to Lego's success? Push back and let the community do the heavy lifting As part of Marketing's creative tour of the world, Peter Espersen, head of global community co-creation at Lego explains why its Cuusoo fan platform is "rocket fuel" to the brand. Trading Places: this week's people moves Matt Eastwood becomes worldwide chief creative officer at JWT and senior marketer Martin Smith swaps airlines, in this week's round-up of people moves in advertising, marketing and media. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Why we need to bring more passion to radio Tony Hertz, the only winner of both black and yellow D&AD Pencils for radio work, makes the case for more on-air emotion. At least New York Times isn't waiting for the whole digital lark to just go away The New York Times had a bit of a leak the other week - an internal report on how they were doing at "digital". It was depressingly familiar reading for those who have been trying to get organisations to "do digital" for a very long time, but you have to hand it to them: at least they commissioned a report and they got people who were smart enough to write a really good one. Latest blogs Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK.

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