Media PM - Dick Costolo, Publicis Groupe, Viacom, Cannes, Viacom

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12th June 2014

Dick Costolo: brands' new best friend The Twitter boss is planning to return from Cannes with a far greater adland following, Maisie McCabe writes. Lévy on Cannes As adland comes to the South of France, the head of Publicis Groupe talks about what's in store... Is there still room for creativity in the media industry? Big ideas are just as important as big data in media, four global agency leaders tell Arif Durrani and Maisie McCabe. Viacom's Philippe Dauman on the world and C5 The Viacom chief talks to Arif Durrani about the company's growing footprint and how Channel 5 fits into its future. Cannes 2014: behind the numbers Attendance is up (just), traditional entries are down. Arif Durrani on this year's trends. Why a mobile strategy won't get you very far Greg Grimmer explains the new era of 'globile' and how experts can help companies navigate this evolving landscape. Channel 5 lose out as Omnicom makes £30m advertising exit Viacom, the new owner of Channel 5, could find itself £30 million out of pocket before its new acquisition has even received the greenlight from the European regulator, following a dramatic trading move by Omnicom. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. The web idealists have a point: content can't truly blossom in walled gardens There's a small and growing movement known as the "IndieWeb". I hear more about it every day. Latest blogs Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. DO YOU HAVE A PASSION FOR FASHION? , Ultimate Asset £40000 - £50000 per annum + + bonus + benefits, London (Central), London (Greater) Digital Sales Executive , Lloyd Recruitment Services Upto £25,000 + Genuine £6,000 in year one, Surrey / Croydon, London (Greater) Display Sales Executive , Lloyd Recruitment Services Upto £24,000 + £7,000, Surrey / Croydon, London (Greater) Digital Sales Executive , Carreras Lathane Associates - CLA £28,000 to £30,000 plus up to £10,000 commission, London (Central), London (Greater) Digital Sales Manager , Hello! Ltd Competitive, London (Central), London (Greater)

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