Thursday 19 June 2014

The Wall > Want to know how much #WorldCup noise your team is getting? There's an app for that

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Want to know how much #WorldCup noise your team is getting? There's an app for that
Susan Billinge
19 June 2014, 2:06PM

Twitter app

When England returns to the pitch tonight in their World Cup match against Uruguay, footy fans will now be able to track their team’s noise on Twitter, via a new app from social innovation agency Harkable.

Hoverboarding, human vs shark, and calls for dads
Chris Quigley
19 June 2014, 12:41PM

Screen Shot 2014-06-18 at 15.59.37

Thankfully, the huge influx of footie ads has relaxed a touch now that the World Cup has actually kicked off.

Last weeks brand chart was stuffed to the brim with footie stars and balls flying everywhere, but this week we've got a bit of a break with Father's Day related campaigns and water sports that are of a sci-fi standard.

Who's getting the beers in for World Cup 2014?
The Wall
18 June 2014, 2:19PM

NikeDespite the disappointing result at the weekend, with the World Cup finally underway, the noise from Fifa 2014 marketing campaigns has become almost deafening! Or maybe this is because we lost - after all, brands need to make the most of the opportunity while we're all still glued to watching England play (even if we're watching it through our fingers!), writes Emma Jones.

Marketing Continuity: creating a unified view of your customer
Russell Loarridge
18 June 2014, 1:14PM

mobile phoneA recent comScore report showed that consumers now spend 37% of their time online on mobile devices – and growing. However, with every advancement in mobile experiences it becomes increasingly hard for marketers to piece together what their customers are doing.

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