Thursday, 19 June 2014

The Wall > Want to know how much #WorldCup noise your team is getting? There's an app for that

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Digital PM The Wall
Want to know how much #WorldCup noise your team is getting? There's an app for that
Susan Billinge
19 June 2014, 2:06PM

Twitter app

When England returns to the pitch tonight in their World Cup match against Uruguay, footy fans will now be able to track their team’s noise on Twitter, via a new app from social innovation agency Harkable.

Hoverboarding, human vs shark, and calls for dads
Chris Quigley
19 June 2014, 12:41PM

Screen Shot 2014-06-18 at 15.59.37

Thankfully, the huge influx of footie ads has relaxed a touch now that the World Cup has actually kicked off.

Last weeks brand chart was stuffed to the brim with footie stars and balls flying everywhere, but this week we've got a bit of a break with Father's Day related campaigns and water sports that are of a sci-fi standard.

Who's getting the beers in for World Cup 2014?
The Wall
18 June 2014, 2:19PM

NikeDespite the disappointing result at the weekend, with the World Cup finally underway, the noise from Fifa 2014 marketing campaigns has become almost deafening! Or maybe this is because we lost - after all, brands need to make the most of the opportunity while we're all still glued to watching England play (even if we're watching it through our fingers!), writes Emma Jones.

Marketing Continuity: creating a unified view of your customer
Russell Loarridge
18 June 2014, 1:14PM

mobile phoneA recent comScore report showed that consumers now spend 37% of their time online on mobile devices – and growing. However, with every advancement in mobile experiences it becomes increasingly hard for marketers to piece together what their customers are doing.

Follow The Wall on Twitter
Latest jobs
Sales & Account Management for Market Research - NO cold-calling! City, Central London
Recruiter Parham Consulting Ltd
Salary Maximum £30,000 Basic, £45,000 OTE plus bonus & full benefits package
Location London (Central), London (Greater) / London (City of), London (Greater)
Digital Project Manager / Digital Producers - all levels, junior to director level, freelance & perm
Recruiter MODA consult
Salary All salary levels / great day rates!
Location London (Central), London (Greater)
VP of Product Marketing
Recruiter Blue Skies Marketing Recruitment
Salary £80000 - £120000 per annum
Location London (West), London (Greater)
Head of PR, Celebrity and Communications
Recruiter Advanse
Salary £60,000 - £65,000
Location South East England / London (Greater)
Senior Account Manager - integrated agency - North East Essex
Recruiter Gabriele Skelton
Salary £30000 per annum
Location London (Central), London (Greater)
Marketing Manager - Food Interim
Recruiter Ball & Hoolahan
Salary £Excellent Package
Location London (Greater)
Search More Jobs

PROMOTION

Key UK digital trends in 2014

Key UK digital trends in 2014

How are mobile usage, big data and ad buying options influencing the digital ecosystem?

Download the Report





Social news from Brand Republic

Sheryl Sandberg on equality, bossy girls and Mark Zuckerberg's 30th
by Rachel Barnes, 19 June 2014, 09:35AM
Yo app that took eight hours to make eyes Starbucks tie-up after $1m investment
by Matthew Chapman, 19 June 2014, 09:50AM
Tunepics gives social media a new dimension
by , 19 June 2014, 08:00AM
Virgin Trains wins West Coast with promises of super fast Wi-Fi and £430m bid
by Ben Bold, 19 June 2014, 08:40AM

Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2014 All rights reserved
Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment