| How Google's Hummingbird algorithm could change marcomms hiring | | The Wall | | 17 June 2014, 2:30PM |  How a brand manages its digital output is rapidly becoming the single most important challenge for comms teams to deal with. The days of the old fashioned press release may not be completely over, but it is now just one of the ways businesses can reach their target audience, along with blogs, advertorials and of course social media.
| | | | Flying Dutchman inspires World Cup memes | | andreasplastiras | | 17 June 2014, 2:28PM |  It was a frightful World Cup night for Spain on Friday 13th as the Netherlands produced a stirring performance to record a 5-1 win. Robin van Persie scored two goals for the Dutch, with slo-mo television replays of his incredible diving header serving as dream footage for the internet's content creators. "Persieing" became the latest viral craze to spread across social media.
| | | | Creator culture: the rise of personalised brand experiences | | Jim Whyte | | 17 June 2014, 1:07PM |  We are entering a new, social era of brand relationships where customers expect and demand an open dialogue rather than accept passive broadcast. Logos, badges and promises are increasingly insufficient, especially for younger consumers looking for rich brand experiences, inclusive relationships and engaging storytelling.
| | | | Count the engagement, not the cost of online video budget | | Ben Sinden | | 16 June 2014, 2:19PM |  Brands are moving into online video in a big way which is hugely exciting for all businesses involved and within the next three years video will account for 69% of all consumer internet traffic, according to a report from Cisco earlier this year.
| | | | | | Latest jobs | | | Brand Strategy Manager | | Recruiter Blue Skies Marketing Recruitment | | Salary Up to £80k dep. on experience | | Location London (Central), London (Greater) | | | | |  | |
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