Media PM - The week's most read

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06th June 2014

Twitter's World Cup dream team: Ronaldo, Rooney, Neymar With nine days to go until the Fifa World Cup 2014, Twitter has revealed its dream team starting 11 based on the most mentioned players on the site, including a front three of Cristiano Ronaldo, Wayne Rooney and Neymar Junior. Havas Media loses Camelot business after 16 years Camelot UK Lotteries, operator of The National Lottery, has parted company with Havas Media after 16 years as the company looks to consolidate its media business. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Kopparberg launches its own magazine with ShortList and Stylist Kopparberg, the Swedish cider brand, has teamed up with the publisher of Stylist and ShortList magazines to create Eklectik, a one-off magazine with 400,000 copies to be distributed next week. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. Bauer Media launches dating service Flirtify Bauer Media has entered the online dating arena today with the launch of Flirtify, a socially integrated service combining a mobile platform with a traditional dating website, aimed at tech-savvy singles in the UK, Media Week can reveal. Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. LinkedIn launches first UK brand campaign LinkedIn, the social networking site for professionals, has launched its first UK brand campaign, which aims to drive brand perception and engagement among its 15 million British members. AB InBev calls European media review Anheuser-Busch InBev, the brewer that owns Stella Artois, Budweiser and Beck's, has called a European media review as it looks to consolidate across the region. Ex-Men's Fitness editor: 'ditching print felt like being unfaithful' Jon Lipsey, the former editor of Dennis Publishing's Men's Fitness, explains why he moved into app-only publishing with digital fitness magazine IronLife, which was launched in May with a team including former Men's Fitness deputy-editor Joe Warner. Channel 5 and brands link up for Big Brother Microsoft, L'Oréal, Aquafresh and Ribena are among the brands that have signed commercial partnerships with Channel 5 for the 2014 series of 'Big Brother'. We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Latest blogs Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. Account Manager , Carreras Lathane Associates - CLA £27,500 - £40,000 plus commission, London (Central), London (Greater) Programmatic Account Director , Ultimate Asset £35000 - £55000 per annum + + bens, London (Central), London (Greater) Mobile Publisher Business Development Manager , Ultimate Asset £45000 - £55000 per annum + + 50% + bens, London (Central), London (Greater) Clasiified Sales Executive , Carreras Lathane Associates - CLA £16-18k + comm, Kent / Maidstone, Kent Marketing Manager - Healthcare Portfolio , Dragonfly Recruitment negotiable, North America

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