Media AM - Viacom, the7stars, Outdoor Plus, Adrian Barrick, Visa

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12th June 2014

Channel 5 lose out as Omnicom makes £30m advertising exit Viacom, the new owner of Channel 5, could find itself £30 million out of pocket before its new acquisition has even received the greenlight from the European regulator, following a dramatic trading move by Omnicom. The7stars picks up Carnival briefs Carnival has awarded its £12 million offline media planning and buying account for P&O Cruises and Cunard to the7stars after a competitive pitch. Outdoor Plus screens to show Geoff Shreeves World Cup tweets Outdoor Plus has partnered with the Sky Sports reporter Geoff Shreeves to screen his live Twitter predictions for the World Cup across six of its digital sites in London. Media business rankings 13 June 2014: No changes this week, with MEC remaining comfortably at the top. UBM's Adrian Barrick becomes editorial leader for Brand Republic Group Haymarket's Brand Republic Group, home to Campaign, Marketing, PR Week and Media Week, has appointed UBM's Adrian Barrick as its first editorial director, taking control of editorial strategy across the group. Visa signs up Bob Geldof and Nobel Peace Prize Laureates for 'united in rivalry' video Visa has signed up Sir Bob Geldof and a number of Nobel Peace Prize Laureates for a video that shows even the most peaceful of people can let bitter rivalry spill out when it comes to football. The web idealists have a point: content can't truly blossom in walled gardens There's a small and growing movement known as the "IndieWeb". I hear more about it every day. Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent times". Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. My Media Week: Adam Mills This week, Adam Mills, sales director at TalkSport, ties up partnerships with The Times and Sky and readies the big trip to Brazil as World Cup fever mounts...not a bad way to celebrate his first anniversary at the station. Latest blogs Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season.

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