Monday, 30 June 2014

Breaking news from Brand Republic - Gareth Bale, Facebook, EE, Mars, IPA

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Gareth Bale signs for BT
Gareth Bale signs for BT
by Maisie McCabe
30 June 2014, 07:56AM
Gareth Bale, the Real Madrid footballer, stars in the latest campaign from BT Sport to promote its European football.
Facebook apologises for 'any anxiety' caused by social research
Facebook apologises for 'any anxiety' caused by social research
by Loulla-Mae Eleftheriou-Smith
30 June 2014, 09:41AM
Facebook's researchers have apologised for the way the findings of its controversial social study's findings were presented, and for "any anxiety it caused".
'I do not believe in chief digital officers,' says EE's outgoing digital head
'I do not believe in chief digital officers,' says EE's outgoing digital head
by Matthew Chapman
30 June 2014, 08:35AM
Dominic Collins, EE's outgoing director of digital, has called into question the chief digital officer role, arguing that the position's presence within organisations can create a "digital ghetto".
Ex-Mars marketer Damian Guha rejoins company to head up Petcare
Ex-Mars marketer Damian Guha rejoins company to head up Petcare
by Loulla-Mae Eleftheriou-Smith
30 June 2014, 08:01AM
Damian Guha, a former Mars marketer, has left his position at Marks & Spencer to return to the FMCG giant as the UK managing director of its Petcare division.
Disney characters used in shocking anti-incest campaign
Disney characters used in shocking anti-incest campaign
by Louise Ridley
27 June 2014, 03:11PM
Disney film characters Sleeping Beauty, Ariel, and Princess Jasmine, are being used in a shocking poster campaign to raise awareness about incest.
IPA elects six more agencies to its membership
IPA elects six more agencies to its membership
by Ian Griggs
27 June 2014, 02:11PM
Creature of London and Saatchi & Saatchi Health are just two of six agencies that have been elected to the IPA membership.
Multi-Screen Video Advertising - YuMe.com
Multi-Screen Video Advertising YuMe.com
Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence.
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From the blogs

Infographic: Global social media usage, who's online and where?
Susan Billinge
27 June 2014, 1:23PM
Google strives for World Cup second screening success
The Wall
27 June 2014, 11:45AM
No Grand Prix for content at Cannes Lions
Shafqat Islam
27 June 2014, 10:40AM
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