Media AM - Britain's Got Talent, World Cup, Unilever, Adidas, EE

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09th June 2014

Operatic band Collabro help Britain's Got Talent final reach highs of 12.7 million A boy band with a difference helped push peak audience figures for this year's Britain's Got Talent final past 12 million on Saturday night. Follow the World Cup through the eyes of brands and marketing with our live blog Which World Cup sponsor will create the biggest buzz? Which brand will come up with the most memorable tweet or Vine? Whose content will draw the most clicks? Unilever chases Cannes glory with emotional film about motherhood Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers. Adidas to host youth magazine YouTube show starring Kaka, Cafu and Lucas Moura Adidas is launching a YouTube series called 'The Dugout' that will feature live shows broadcast from Rio starring Brazilian football stars Kaka, Cafu and Lucas Moura. EE launches latest Gold Spot ad EE, the network provider, has unveiled the latest instalment in its Gold Spot ad campaign, based on five of the most viral online videos that have been given a "4G makeover". Why the Govt plans on payments terms should go further Scott Knox, the managing director of the Marketing Agencies Association (MAA), explains why he is concerned the government's plans on "payment terms" will not go far enough. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. At least New York Times isn't waiting for the whole digital lark to just go away The New York Times had a bit of a leak the other week - an internal report on how they were doing at "digital". It was depressingly familiar reading for those who have been trying to get organisations to "do digital" for a very long time, but you have to hand it to them: at least they commissioned a report and they got people who were smart enough to write a really good one. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Why we need to bring more passion to radio Tony Hertz, the only winner of both black and yellow D&AD Pencils for radio work, makes the case for more on-air emotion. Latest blogs Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan.

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