| When art works | | Simon Pont | | 09 June 2014, 8:50AM |  Words. They equip us to define and explain, that's their literal and 'on the nose' purpose. Their description in Hamlet (Act 2, Scene 2); "Words are the pegs on which we hang ideas".
| | | | "I have been baptised into the brave new digital B2C world" | | Mano Manoharan | | 09 June 2014, 8:00AM |  The Not So Secret Diary of an E-Commerce Entrepreneur continues with his baptism of fire into the digital age.
I was seduced by an article in The Economist that proclaimed: "E-commerce has matured to a point where speciality online retailers with excellent supply chains can mint money from targeted offerings."
| | | | Are half of your ads missed by your target audience? | | Martin Brown | | 09 June 2014, 7:16AM |  Popular digital advertising platforms proclaim they can help brands reach their target consumers online with the right message at the right time. These platforms appeal to marketers because they can target ads at specific demographics and audiences in real time.
| | | | 10 things #BGT can teach you about pitching | | Martin MacConnol | | 07 June 2014, 12:00PM |  Like much of the rest of the country, my family will be glued to the final of Britain's Got Talent this weekend.
It's addictive and uplifting viewing. And beyond the entertainment, I find myself thinking it’s also a good reminder of what works in a business presentation.
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