| The rise of the marketing technologist | | Dan Kirby | | 10 June 2014, 9:15AM |  Internet years are like dog years: time seems to move faster, change is more constant. We've all experienced that dizzy feeling when our understanding of online has to shift in a new direction.
| | | | Cannes gets programmatic | | Chris Dobson | | 10 June 2014, 9:00AM |  Programmatic is the new buzz word of the advertising world. Even in the traditionally creative focused environment of Cannes Lions, programmatic is dominating the session agenda.
Everyone is talking about it from third party vendors to agencies, (Marco Bertozzi of VivaKi makes some interesting points in his recent article on Digiday), with each having their own opinion about how brands should utilise the discipline. Before the plethora of opinion that will erupt when Cannes kicks off; it's important that brands truly understand what programmatic best practice is before they are clouded by the Cannes agency chorus.
| | | | Can brands really use selfies as part of a campaign? | | Tamara Littleton | | 10 June 2014, 8:30AM |  Selfies have taken off in a big way. If there's one thing #nomakeupselfie showed us, it's that selfies can be used to campaign.
But the #nomakeupselfie campaign also highlighted the nature of selfies. They're intensely personal. They provide a way for people to present themselves to the world.
| | | | When art works | | Simon Pont | | 09 June 2014, 8:50AM |  Words. They equip us to define and explain, that's their literal and 'on the nose' purpose. Their description in Hamlet (Act 2, Scene 2); "Words are the pegs on which we hang ideas".
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