The Wall > Who's getting the beers in for World Cup 2014?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Who's getting the beers in for World Cup 2014? The Wall 18 June 2014, 2:19PM Despite the disappointing result at the weekend, with the World Cup finally underway, the noise from Fifa 2014 marketing campaigns has become almost deafening! Or maybe this is because we lost - after all, brands need to make the most of the opportunity while we're all still glued to watching England play (even if we're watching it through our fingers!), writes Emma Jones. Marketing Continuity: creating a unified view of your customer Russell Loarridge 18 June 2014, 1:14PM A recent comScore report showed that consumers now spend 37% of their time online on mobile devices – and growing. However, with every advancement in mobile experiences it becomes increasingly hard for marketers to piece together what their customers are doing. How Google's Hummingbird algorithm could change marcomms hiring The Wall 17 June 2014, 2:30PM How a brand manages its digital output is rapidly becoming the single most important challenge for comms teams to deal with. The days of the old fashioned press release may not be completely over, but it is now just one of the ways businesses can reach their target audience, along with blogs, advertorials and of course social media, writes Julia Meighan. Flying Dutchman inspires World Cup memes andreasplastiras 17 June 2014, 2:28PM It was a frightful World Cup night for Spain on Friday 13th as the Netherlands produced a stirring performance to record a 5-1 win. Robin van Persie scored two goals for the Dutch, with slo-mo television replays of his incredible diving header serving as dream footage for the internet's content creators. "Persieing" became the latest viral craze to spread across social media. Latest jobs Sales & Account Management for Market Research - NO cold-calling! City, Central London Recruiter Parham Consulting Ltd Salary Maximum £30,000 Basic, £45,000 OTE plus bonus & full benefits package Location London (Central), London (Greater) / London (City of), London (Greater) Head of eCommerce Recruiter Barclay Meade Salary £55000 - £70000 per annum Location Kent Web Designer 3 days per week Recruiter Creative Recruitment Salary £150 - £170 per day Location London (West), London (Greater) Data Insight Analyst Recruiter Livity Salary Up to £35,000 + benefits depending on experience Location Brixton Hill, London (Greater) Senior Integrated Project Manager Recruiter Red Sofa London Salary £45000 - £50000 per annum + benefits Location London (Central), London (Greater) Mid-weight Creative Team Recruiter Red Sofa London Salary £30000 - £40000 per annum Location London (Central), London (Greater) PROMOTION Key UK digital trends in 2014 How are mobile usage, big data and ad buying options influencing the digital ecosystem? Download the Report Social news from Brand Republic Twitter celebrates Cannes Direct Lions victory with Vine by Ben Hall, 18 June 2014, 10:00AM Facebook returns fire after failed Snapchat bid with launch of Slingshot by Ben Bold, 18 June 2014, 09:47AM Omnicom's Marc Bignell to lead Yahoo's EMEA operation by Arif Durrani, 18 June 2014, 02:00PM Amazon set to shake up mobile commerce with '3D phone' by Matthew Chapman, 18 June 2014, 11:53AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders