Who's getting the beers in for World Cup 2014? | The Wall | 18 June 2014, 2:19PM | Despite the disappointing result at the weekend, with the World Cup finally underway, the noise from Fifa 2014 marketing campaigns has become almost deafening! Or maybe this is because we lost - after all, brands need to make the most of the opportunity while we're all still glued to watching England play (even if we're watching it through our fingers!), writes Emma Jones.
| | | | | How Google's Hummingbird algorithm could change marcomms hiring | The Wall | 17 June 2014, 2:30PM | How a brand manages its digital output is rapidly becoming the single most important challenge for comms teams to deal with. The days of the old fashioned press release may not be completely over, but it is now just one of the ways businesses can reach their target audience, along with blogs, advertorials and of course social media, writes Julia Meighan.
| | | Flying Dutchman inspires World Cup memes | andreasplastiras | 17 June 2014, 2:28PM | It was a frightful World Cup night for Spain on Friday 13th as the Netherlands produced a stirring performance to record a 5-1 win. Robin van Persie scored two goals for the Dutch, with slo-mo television replays of his incredible diving header serving as dream footage for the internet's content creators. "Persieing" became the latest viral craze to spread across social media.
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