Wednesday, 18 June 2014

The Wall > Who's getting the beers in for World Cup 2014?

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Who's getting the beers in for World Cup 2014?
The Wall
18 June 2014, 2:19PM

NikeDespite the disappointing result at the weekend, with the World Cup finally underway, the noise from Fifa 2014 marketing campaigns has become almost deafening! Or maybe this is because we lost - after all, brands need to make the most of the opportunity while we're all still glued to watching England play (even if we're watching it through our fingers!), writes Emma Jones.

Marketing Continuity: creating a unified view of your customer
Russell Loarridge
18 June 2014, 1:14PM

mobile phoneA recent comScore report showed that consumers now spend 37% of their time online on mobile devices – and growing. However, with every advancement in mobile experiences it becomes increasingly hard for marketers to piece together what their customers are doing.

How Google's Hummingbird algorithm could change marcomms hiring
The Wall
17 June 2014, 2:30PM

Google HummingbirdHow a brand manages its digital output is rapidly becoming the single most important challenge for comms teams to deal with. The days of the old fashioned press release may not be completely over, but it is now just one of the ways businesses can reach their target audience, along with blogs, advertorials and of course social media, writes Julia Meighan.

Flying Dutchman inspires World Cup memes
andreasplastiras
17 June 2014, 2:28PM

dutchmanIt was a frightful World Cup night for Spain on Friday 13th as the Netherlands produced a stirring performance to record a 5-1 win. Robin van Persie scored two goals for the Dutch, with slo-mo television replays of his incredible diving header serving as dream footage for the internet's content creators. "Persieing" became the latest viral craze to spread across social media.

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