Tuesday 17 June 2014

Digital AM - Cannes Lions, YouView, Twitter, Maynards, Google

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R/GA London leads UK shops in Cyber Lions shortlist
R/GA London leads UK shops in Cyber Lions shortlist
by Magda Ibrahim
17 June 2014, 10:18AM
R/GA London has bagged five shortlist places, totaling a quarter of the UK nominations, in the Cannes 2014 Cyber Lions including four for its "Beats Music" work.
YouView ploughs on with legal action to avoid costly rebrand after High Court defeat
YouView ploughs on with legal action to avoid costly rebrand after High Court defeat
by Matthew Chapman
17 June 2014, 11:40AM
Internet-connected TV service YouView is to plough on with legal action after losing a High Court battle over a trademark infringement that could force it to drop its brand name.
Twitter Amplify lands ITV and Paddy Power World Cup partnership
Twitter Amplify lands ITV and Paddy Power World Cup partnership
by Arif Durrani
16 June 2014, 02:23PM
Irish bookmaker Paddy Power is set to continue its innovative advertising activity around this year's World Cup in Brazil after forming a partnership with ITV and Twitter to sponsor near-live video football highlights.

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Party hopping and a win for OgilvyOne: 9 things you may have missed at Cannes day 2
Party hopping and a win for OgilvyOne: 9 things you may have missed at Cannes day 2
by Louise Ridley
17 June 2014, 09:52AM
Campaign and its sister brands are covering Cannes Lions 2014 in our live 24-hour blog, bringing you everything you need to know about the festival. Here are nine things you may have missed from the south of France yesterday.
Maynards' Discovery Patch sweets bridge real and AR worlds
Maynards' Discovery Patch sweets bridge real and AR worlds
by Ben Bold
17 June 2014, 11:00AM
Maynards is launching a range of "augmented reality sweets" called Discovery Patch, which use a free-to-download smartphone app to let parents and children interact with a cast of 3D animated characters in their own home.
Content is the 'atomic unit' fuelling marketing
Content is the 'atomic unit' fuelling marketing
by Gemma Charles
17 June 2014, 11:00AM
Brands must stop viewing content as a channel and instead see it as a "foundational layer", according to the boss of a content marketing company.
OgilvyOne's 'magic of flying' leads the way in Media Lions nominations
OgilvyOne's 'magic of flying' leads the way in Media Lions nominations
by Ian Griggs
17 June 2014, 11:06AM
OgilvyOne leads the UK agencies in the Media Lions shortlist at this year's Cannes Lions, while PHD's 'Lego Movie' ad break has two chances to win.
Why Google and Facebook are angling for a slice of the brand advertising pie
Why Google and Facebook are angling for a slice of the brand advertising pie
by Andy Pemberton
17 June 2014, 10:00AM
It's the received wisdom in the world of media vendors, agencies and brand-side marketers that Facebook and Google's platforms are just not suited to brand advertising, says Andy Pemberton, co-founder and director, further.


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From the blogs

Count the engagement, not the cost of online video budget
Ben Sinden
16 June 2014, 2:19PM
By invitation only: private marketplaces explained
Dan Mosher
16 June 2014, 1:49PM
A new Cannes-tech? Spotlight on the start-ups that can give brands a new edge
Jennifer Wilson
14 June 2014, 10:30AM
Instagram and the native ad movement
Chris Quigley
13 June 2014, 8:58AM
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