| Count the engagement, not the cost of online video budget | | Ben Sinden | | 16 June 2014, 2:19PM |  Brands are moving into online video in a big way which is hugely exciting for all businesses involved and within the next three years video will account for 69% of all consumer internet traffic, according to a report from Cisco earlier this year.
| | | | By invitation only: private marketplaces explained | | Dan Mosher | | 16 June 2014, 1:49PM |  Private marketplace is the latest confusing term to come out of the ad tech space, which seems to delight in buzzwords, acronyms and complex explanations. Depending on whom you ask, this broad concept may be referred to as a private marketplace, private exchange, publisher-direct, programmatic direct, programmatic premium, Deal ID or any other number of monikers.
| | | | A new Cannes-tech? Spotlight on the start-ups that can give brands a new edge | | Jennifer Wilson | | 14 June 2014, 10:30AM |  Sarah Jessica Parker, Bono, Patrick Stewart, Ralph Fiennes and Gisele are just a few of the celebrity names that will be gracing the stages of Cannes next week. But alongside them, and the usual big brands and agencies, is a new breed of Cannes speaker that can do more than add a famous face to a campaign.
| | | | Instagram and the native ad movement | | Chris Quigley | | 13 June 2014, 8:58AM |  Native-social ads - ads that are integrated into the social stream, matching both the ad format and function of the user experience - are proving to be hugely effective, and are receiving a remarkable level of engagement from end users.
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PROMOTION Key UK digital trends in 2014  How are mobile usage, big data and ad buying options influencing the digital ecosystem?
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