Media AM - Fifa World Cup, Paddy Power, Starcom MediaVest Group, Cannes day one, Twitter

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16th June 2014

Fifa World Cup to provide $1.5bn boost to global ad market The Fifa World Cup will provide a $1.5bn (£882m) boost to the global advertising market in 2014, as large television audiences, rolling online news and pages of press coverage drives media consumption. Paddy Power locks up traitor who bet on Italy in World Cup stunt Paddy Power has continued its tactical World Cup campaign with a special build billboard featuring a caged "traitor" who had bet on Italy beating England on Saturday. The three greatest opportunities: in the age of mobility, context is king Steve Parker, the co-chief executive of Starcom MediaVest Group (SMG), explains what he thinks are the three great opportunities for media, following the agency's annual media owner survey. Cannes day one: ten things you might have missed on Sunday Campaign and its sister brands are covering Cannes Lions 2014 in our live 24-hour blog, bringing you everything you need to know about the festival. Here are ten things you may have missed on the first day. Dick Costolo: brands' new best friend The Twitter boss is planning to return from Cannes with a far greater adland following, Maisie McCabe writes. Is there still room for creativity in the media industry? Big ideas are just as important as big data in media, four global agency leaders tell Arif Durrani and Maisie McCabe. Channel 5 lose out as Omnicom makes £30m advertising exit Viacom, the new owner of Channel 5, could find itself £30 million out of pocket before its new acquisition has even received the greenlight from the European regulator, following a dramatic trading move by Omnicom. Media business rankings 13 June 2014: No changes this week, with MEC remaining comfortably at the top. Cannes 2014: behind the numbers Attendance is up (just), traditional entries are down. Arif Durrani on this year's trends. Viacom's Philippe Dauman on the world and C5 The Viacom chief talks to Arif Durrani about the company's growing footprint and how Channel 5 fits into its future. The web idealists have a point: content can't truly blossom in walled gardens There's a small and growing movement known as the "IndieWeb". I hear more about it every day. Latest blogs What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton.

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