Monday 16 June 2014

Campaign Daily Fix - Creative Effectiveness Shortlist, Creativity in India, Direct Lions shortlist, Dove, Levy on Cannes, Fifa World Cup, Karen Blackett, Skinny popcorn

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Campaign@Cannes
Latest news
Creative Effectiveness Lions shortlist: UK agencies make up a third of places
by Magda Ibrahim,
16 June 2014, 11:11AM
Creative Effectiveness Lions shortlist: UK agencies make up a third of places
UK agencies have picked up four places in the shortlist for the creative effectiveness category at this year's Cannes Lions.
A decade of UK agency Grands Prix
by James Swift,
16 June 2014, 10:01AM
A decade of UK agency Grands Prix
To gee up agencies ahead of Cannes, Campaign has compiled a list of all the Grand Prix-winning entries by UK agencies over the past decade.
India: Around the world, creative style
by Sonal Dabral,
16 June 2014, 10:07AM
India: Around the world, creative style
Campaign asked leading creatives from advertising agencies across each of the six major continents to tell us about creativity in their culture and supply an image that illustrates their country's creativity at its best. Here we ask Sonal Dabral, cha...
Leo Burnett leads UK presence in Direct Lions shortlist
by Ian Griggs,
16 June 2014, 09:49AM
Leo Burnett leads UK presence in Direct Lions shortlist
Leo Burnett is leading the UK's charge in the Direct Lions shortlist with three nominations.
Cannes day one: ten things you might have missed on Sunday
by Louise Ridley,
16 June 2014, 09:03AM
Cannes day one: ten things you might have missed on Sunday
Campaign and its sister brands are covering Cannes Lions 2014 in our live 24-hour blog, bringing you everything you need to know about the festival. Here are ten things you may have missed on the first day.
UK shops get three nominations for Innovation Lions
by Maisie McCabe,
16 June 2014, 09:29AM
UK shops get three nominations for Innovation Lions
Google London, Cheil UK and R/GA London are the only UK shops in the running to win an Innovation Lion.
Dove creates Father's Day film
by Ian Griggs,
16 June 2014, 11:35AM
Dove creates Father's Day film
Unilever launched an ad to coincide with Father's Day for its Dove Men+Care range, which portrays the emotional role dads play in their children's lives.
Lévy on Cannes
12 June 2014, 08:00AM
Lévy on Cannes
As adland comes to the South of France, the head of Publicis Groupe talks candidly about the dreams and the heartache behind the industry's biggest merger that never was, and attributes its ultimate failure down to a lack of love.
Fifa World Cup to provide $1.5bn boost to global ad market
by Arif Durrani,
16 June 2014, 08:30AM
Fifa World Cup to provide $1.5bn boost to global ad market
The Fifa World Cup will provide a $1.5bn (£882m) boost to the global advertising market in 2014, as large television audiences, rolling online news and pages of press coverage drives media consumption.
Karen Blackett receives an OBE for services to media
by Maisie McCabe,
16 June 2014, 12:36PM
Karen Blackett receives an OBE for services to media
Karen Blackett, the chief executive of MediaCom UK, received an OBE in the Queen's Birthday Honours list.
Metcalfe's appoints Quiet Storm for skinny popcorn TV launch
by James Swift,
16 June 2014, 10:43AM
Metcalfe's appoints Quiet Storm for skinny popcorn TV launch
Metcalfe's Food Company, which was set up by the founder of Pret A Manger and sells low-calorie snacks, has picked Quiet Storm to create a TV campaign for its popcorn range.
China: Around the world, creative style
by Graham Fink,
16 June 2014, 10:09AM
China: Around the world, creative style
We ask leading creatives from advertising agencies across each of the six continents to tell us about creativity in their culture and supply an image that illustrates their country's creativity at its best. Here we ask Graham Fink, chief creative off...
Promoted
Cannes Perpectives: Fresh insights amid the Cannes clamour
by Suzanne Bidlake,
12 June 2014, 09:00AM
Cannes Perpectives: Fresh insights amid the Cannes clamour
Whether it be data or storytelling, our thought-leadership essays remind us that Cannes Lions is all about changing the way we think about creativity.

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Latest Work

Tetley "quality cuppas" by Creature London
16 June 2014, 10:03AM
Tetley
Tetley has released a campaign featuring its "Tea Folk". Creature London created the outdoor and press ad, which features the headline "Blended till it s lovely" and shows Gaffer tasting a cup of tea in his workshop. The work was created by Sam Bisho...
KFC "Brazil street symphony" by Bartle Bogle Hegarty
16 June 2014, 08:57AM
KFC
KFC has released a TV campaign promoting its range of food with Brazilian flavours. Bartle Bogle Hegarty created the spot, which shows a boy running through the streets of Brazil carrying home bags of KFC chicken. The work was created by Shelley Smo...
Haribo "awkward kiss" by Quiet Storm
13 June 2014, 02:49PM
Haribo
Haribo is launching a TV and cinema ad for its Tangfastic sweets on 16 June. Quiet Storm created the spot, in which a girl mistakes a boy s puckered-up sour expression for a kissing face and gives him a peck. The work was created by Trevor Robinson a...

Also in the news

Brazil: Around the world, creative style
by Sérgio Gordilho, 16 June 2014, 11:00AM
Paddy Power locks up traitor who bet on Italy in World Cup stunt
by Maisie McCabe, 16 June 2014, 08:02AM
How the bright lights of Cannes beckon for young creatives
by Justin Tindall, 16 June 2014, 08:14AM
Campaign Big Awards deadline extended
by Staff, 13 June 2014, 03:06PM
The three greatest opportunities: in the age of mobility, context is king
by Steve Parker, 13 June 2014, 01:56PM
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