Thursday, 12 June 2014

The Wall > 2014's most successful World Cup campaigns

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Rachel Bull
12 June 2014, 1:50PM

Emily Forbes SeenitEvery week, The Wall is profiling a different tech start-up as part of our Future Stars series. The companies are part of the Collider programme - the organisation that puts tech start-ups in contact with big brands and investors to help them get business advice and funding for their new ventures.

2014's most successful World Cup campaigns
Daniel Todaro
12 June 2014, 9:22AM

Beats World CupThe Fifa World Cup has begun. Brands around the globe are in guerrilla marketing mode. Here are more highlights of the best unofficial campaigns from this year's World Cup – with one exception perhaps.

Beats: #TheGameBeforeTheGame

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12 June 2014, 8:55AM

FootballBrand chart

With less than 24 hours to go until arguably the biggest sporting event since London 2012 kicks off, this week's viral chart was no doubt going to be inundated with football references and legends.

Which unoffical brand will win the World Cup?
Chris J Reed
12 June 2014, 12:23AM

c2ea5afc3776688a3b1233a86168775eArguably it is always creatively harder to be an unofficial sponsor attempting to gain World Cup association than to be an official one. It makes you think more innovatively and you have to tip-toe through the legal implications. Here are some great examples of brands that have launched unofficial World Cup campaigns.

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