Media AM - Sorrell, Wren and Roth on Cannes, Cannes Perspectives, Fetch, Channel 4

	View in web browser Add to safe senders list

13th June 2014

Sorrell on Cannes As adland comes to the South of France, the head of WPP talks about what's in store... Wren on Cannes As adland comes to the South of France, the head of Omnicom talks about what's in store... Roth on Cannes As adland comes to the South of France, the head of Interpublic talks about what's in store... Cannes Perspectives: Gather around the musical bonfire Music experiences are shared in most online communities, and brands should harness their emotional power. Cannes Perspectives: Maths men are eating advertising's lunch Online advertising has its issues, but marketers, clients, publishers and technologists should come together for a clean-up that will be to the benefit of brands and consumers alike. Why a mobile strategy won't get you very far Greg Grimmer explains the new era of 'globile' and how experts can help companies navigate this evolving landscape. Andy Barnes joins media audit consultancy Andy Barnes, the former sales director of Channel 4, has joined the media trading consultancy Concise Media Consulting as a director. Cannes Perspectives: Meaningful content, creative stardust Technology and data have transformed marketing, but effective work still relies on excellent creativity. Cannes Perspectives: Are we all omni-channel now? The answer should be 'yes' if you want your brand to reach and engage consumers wherever they are. Kinetic launches technology division Kinetic Worldwide, the out-of-home (OOH) media planning and buying company, has launched a new technology division called Kinetic Active. Dick Costolo: brands' new best friend The Twitter boss is planning to return from Cannes with a far greater adland following, Maisie McCabe writes. Is there still room for creativity in the media industry? Big ideas are just as important as big data in media, four global agency leaders tell Arif Durrani and Maisie McCabe. Channel 5 lose out as Omnicom makes £30m advertising exit Viacom, the new owner of Channel 5, could find itself £30 million out of pocket before its new acquisition has even received the greenlight from the European regulator, following a dramatic trading move by Omnicom. Media business rankings 13 June 2014: No changes this week, with MEC remaining comfortably at the top. Cannes 2014: behind the numbers Attendance is up (just), traditional entries are down. Arif Durrani on this year's trends. Viacom's Philippe Dauman on the world and C5 The Viacom chief talks to Arif Durrani about the company's growing footprint and how Channel 5 fits into its future. The web idealists have a point: content can't truly blossom in walled gardens There's a small and growing movement known as the "IndieWeb". I hear more about it every day. Latest blogs What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton.

Manage Bulletins Unsubscribe