The Wall > World Cup: Messi vs Ronaldo on social

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list World Cup: Messi vs Ronaldo on social Chris Nee 24 June 2014, 11:19AM The star power of Lionel Messi and Cristiano Ronaldo is undeniable. They’re global brands and their personal duel has hit the headlines on a number of occasions. So, with each making a mark on the World Cup this weekend, how did they impact social media conversation? They had comparable experiences in their most recent games. Both carry the weight of a nation’s expectation on their shoulders and both flattered to deceive before dragging their respective teams to positive results late on, making something happen when their teams needed it most. Three experiential rules to be broken Alex Smith 24 June 2014, 9:53AM Nobody knows less about something than an expert. We agencies should know this; after all, it's the whole foundation of the value we bring to a client. People who work within a brand are enveloped in its world and assured of its importance and value. They're incapable of stepping away for a moment and recognising that, to a normal person, the new ergonomic grip on your bathroom cleaner actually isn't that exciting. Demand for transparency is forcing brands to take a stand over Qatar World Cup Mark Artus 24 June 2014, 9:42AM Visa and Adidas have recently joined Sony in demanding that the claims of bribery engulfing the Qatar 2022 World Cup should be thoroughly investigated as they are damaging the game's reputation around the world. The secret diary of two Cannes virgins James Greening 23 June 2014, 10:20AM Permanent liver damage, probably. Burnt to a crisp, yep. Inspired, absolutely!After less than 24 hours since our first Cannes foray we return back down to earth and reflect on what's been. We're both a bit sad it's over really. Over the last six days we've seen a lot. A lot of great. Good. And moments that will scar us forever (witnessing a leopard-clad mother and daughter duo at the Gutter- bar 'embracing creativity'). Let's just say we don't believe a far-fetched story from Cannes exists. Latest jobs Client Services Executive Recruiter Ascent Solutions Salary £25,000 + Benefits Location London (Greater) / London (Central), London (Greater) / London (East), London (Greater) PR Account Executive Â- Fashion & Beauty PR Agency Recruiter Blue Skies Marketing Recruitment Salary £16000 - £20000 per annum Location Greater Manchester Brand Manager Recruiter Ball & Hoolahan Salary £36,000 per annum Location London (Central), London (Greater) Sales & Account Management for Market Research - NO cold-calling! City, Central London Recruiter Parham Consulting Ltd Salary Maximum £30,000 Basic, £45,000 OTE plus bonus & full benefits package Location London (Central), London (Greater) / London (City of), London (Greater) Business Development and Sales Manager - Digital Recruiter Brand Recruitment Salary £60000 per annum + plus benefits Location Cambridgeshire Head Of Marketing Recruiter Ball & Hoolahan Salary £55,000 per annum Location London (Central), London (Greater) Social news from Brand Republic Robinsons turns to Twitter to settle Henman Hill and Murray Mound debate by Ian Griggs, 24 June 2014, 11:21AM Google's Nest signs deal with third-party brands Mercedes, Jawbone, Whirlpool and LIFX by Ben Bold, 24 June 2014, 10:27AM Google Glass goes on sale in UK for £1,000 by Ben Bold, 24 June 2014, 07:37AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders