| How Labour and the Tories failed to deliver a social media election | | @gordonmacmillan | | 06 June 2014, 9:00AM |  In what should have been a testing ground for digital campaigning for the 2015 General Election, the recent local and European contests proved to be disappointing in terms of lack of imagination and a failure to listen. Not just for the Labour Party, which is battling to grow a slim lead, but across the board.
| | | | | | | The implications of American Express going 100% programmatic | | Saul Stetson | | 06 June 2014, 6:10AM |  Recent reports suggested American Express wanted all of their online display advertising in the future to be purchased through programmatic technologies. So what are the implications of this?
Firstly, it shows real time bidding technology is here to stay which is a tribute to the largely positive effect that programmatic media buying has had on the industry. Its mainstream adoption should be considered a victory, and brands like Amex aspiring to buy all display advertising programmatically should be admired for their desire to operate as efficiently and effectively as they can.
| | | | 10 ways digital is revolutionising the classroom | | Jon Davie | | 05 June 2014, 2:20PM |  Tesco has teamed up with Google+ to bring online field trips into UK primary schools for the first time today. Pupils will learn about food production from the banana plantations of Costa Rica to the creameries of North Yorkshire during real time, interactive 'visits'.
| | | | | | Latest jobs | | | Senior Brand Manager | | Recruiter Ball & Hoolahan | | Salary £45,000 per annum | | Location London (Central), London (Greater) | | | | | Digital Marketing Executive | | Recruiter Blue Skies Marketing Recruitment | | Salary £23000 - £26000 per annum | | Location London (South), London (Greater) | | |  | | Social news from Brand Republic | | | | | | | | | | | | |
This week's brand chart features the first look at Google's self-driving car project, which has reached the prototype stage and is ready for some very lucky (and brave?) volunteers to take a ride in a fully autonomous car.
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