Campaign Daily Fix - Paddy Power, Unilever, LV= and Jamie Oliver, Better Together, World Cup

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Paddy Power enters choppy waters with World Cup Amazon deforestation stunt by Alex Brownsell, 09 June 2014, 09:00AM Paddy Power caused a stir over the weekend with a social media stunt that implied it had cleared a section of the Amazon rainforest as part of its World Cup marketing campaign. Unilever chases Cannes glory with emotional film about motherhood by Ian Griggs, 09 June 2014, 10:19AM Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers. LV=signs six-week deal with Jamie Oliver's Food Tube by Ian Griggs, 09 June 2014, 07:53AM LV=, the insurer, has secured a partnership with Jamie Oliver's YouTube-based online cooking channel, Food Tube, as part of its strategy to increase its social media marketing. Scottish 'no' campaign turns to M&C Saatchi by Maisie McCabe, 09 June 2014, 09:01AM Better Together, the cross party campaign to encourage Scotland to vote no to independence, has hired M&C Saatchi as its creative agency, following a competitive process. World Cup sponsors Sony and Adidas voice Qatar concerns by Alex Brownsell, 09 June 2014, 08:30AM World Cup sponsors Sony, Adidas and Visa have voiced their concern over the growing corruption scandal engulfing Fifa's controversial decision to award the 2022 competition to Qatar. British Red Cross creates epilepsy film with YouTube gamer Ali A by Ian Griggs, 09 June 2014, 07:33AM The British Red Cross charity has created a YouTube film with the gaming expert Ali A to tackle public ignorance about how to help someone having a seizure. VW launches UK cinema campaign by James Swift, 09 June 2014, 09:41AM Volkswagen pokes fun at its cars for being useless in high-octane action film sequences in a new UK cinema campaign. Latest Work Blu eCigs "freedom" by Brothers and Sisters 09 June 2014, 09:03AM The electronic-cigarette brand Blu eCigs has released its first UK TV campaign. Brothers and Sisters created the spot, which launched on 9 June with a 20 million media spend and shows a group of friends turning a derelict space into a party venue. T... Stella Artois "the perfectionists" by Mother 09 June 2014, 08:55AM Stella Artois is releasing a series of humorous online films with celebrities offering expert advice on things tied to the beer brand's sponsorship deals. Mother created and directed the spots, which are airing on Stella Artois social media channels... Betfair "this is play" by WCRS 05 June 2014, 08:00AM Betfair pays homage to Paul the Octopus, who correctly predicted the outcome of games during the 2010 World Cup, in a new ad campaign launched ahead of this summer s tournament in Brazil. The spot, created by WCRS, stars an octopus that replicates Be... Also in the news Why the Govt plans on payments terms should go further by Scott Knox, 09 June 2014, 09:30AM EE launches latest Gold Spot ad by Ian Griggs, 06 June 2014, 02:51PM Five reasons why Shopper Marketing isn't as boring as you might think by Cameron Day, 09 June 2014, 08:55AM Blu eCig launches £20m ad push by Ian Griggs, 09 June 2014, 08:08AM Latest Jobs Brand Marketing Manager (Box Sets, HD, 3D) negotiable, South East England Project Manager - Market Research & Business Growth consultancy £30-£36K dependent on experience level, Berkshire / Buckinghamshire / Oxfordshire / Oxford, Oxfordshire / Oxford North, Oxfordshire Freelance Keynote Designer £24 - £29 per hour, London (Central), London (Greater) Flash Designer/Developer (Flash, AS2, AS3) £40000 - £48000 per annum, London (Central), London (Greater) Agile Product Owner - 6 Month Contract - Native Mobile App Up to £500pd day rate, London (Central), London (Greater) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.